Fresh off the announcement of Hammerhead Bicycle’s new mountain bike called the Thumper, they have announced New Graphics and a Special Offer for a Free Powder Coat from renowned bike painters Spectrum (Colorado Springs). The details about the giveaway can be found below along with some new images of the graphics update.
Tulsa, OK – In a surprising move just weeks after their announcement of a graphics change to the first Hammerhead model in almost a decade, Hammerhead Bicycles is now offering consumers the option of six different custom colors with the new graphics, being painted by Spectrum Powder Works in Colorado Springs. “We saw this as an opportunity to really let people know we are dedicated to our brand and our customers.
Rather than have a production run of bikes out there in the market place that people were buying because of a price point, but were not stoked about the graphics, we’ve decided that we’d rather take the hit to our bottom line and have people completely and totally stoked on the bike” says Hammerhead’s owner Scott Robertson. The new graphics are much more understated and the model name has changed from ‘Thumper’ to ‘120X’. “We loved the name Thumper because of it’s tie in with the brand’s roots in Austin, TX and the Thumper Trail where this bike shines, but people weren’t getting to that connection unless they were from Austin, and the only other association with the name was the little rabbit in Bambi.
So we went back to the original nomenclature from the first Hammerhead bikes, and we’re calling this one 120X to designate it’s 120mm of travel and all mountain prowess” Robertson explains. The production bikes will offer the new updated graphics and will be available in two colors, white and anodized black. For the same price, and while supplies last, you can have the same bike with your choice of 6 different powder coated colors. See hammerheadbicycles.com for information on the 120X and how to get in on this limited time offer.
After almost a 10-year hiatus, Hammerhead is back with their brand new Thumper, a 120mm, Full Suspension 29er aluminum bike. However, in the process of re-branding, Hammerhead realized they had made a mistake when it came to the bike graphics and “we wanted to start this brand off on the right foot,” stated Scott Robertson, the President of Hammerhead.
In the meantime, Hammerhead is working with a new graphic artist and the updated graphics should be released soon. “We are confident in the bike itself, it’s fun as hell to ride, but we recognize the importance of the look as well” says Robertson. Since the first round of Thumper frames have already been produced with the old graphics and are already on their way, Hammerhead has decided to reduce the price of these, as Robertson calls them, “limited edition” frames, from $1499 to $1299.
“If you like the graphics, don’t care about the graphics, or know the graphics will mostly be covered by mud, call this first batch ‘limited edition’ versions and save $200. Our brand is built around a lifestyle, weekends spent at an MTB destination, casual rides with friends, laughter, and good times, and we don’t think the current graphics scheme is in keeping with that ideology.”
The Hammerhead Thumper features:
- 120mm of plush, Horst link travel
- 6061 t6 triple-butted alloy frame keeps things light (under 7lbs; size medium)
- Compatible with forks from 120-140mm
- 68º head tube angle with 140mm fork (slacked out for maximum control)
- ISCG tabs for single or dual ring changuides
- Post-mount brake bosses
- 142×142 maxle rear axle improves stiffness while maintaining QR removability
- 7.5″ chainstays provide maximum flickability
- Cable routing supports full housing to keep things sealed and running smoothly
- High Direct Mount Front Derailleur
- Fox’s top of the line CTD Kashima coated rear shock for easy adjustment climbing, riding, and descending
- Taper head tubes compatible with Cane Creek AngleSet headset
Keep an eye out for the new redesigned graphics from Hammerhead, but if you want to save a bit of money, you can order the Thumper now at hammerheadbicycles.com.