Haro Bicycles launches new MTB/Asphalt bike website


Haro Bicycles has launched a new website with a completely updated look to showcase its 2011 MTB/Asphalt product, news, athletes, videos, photos, and company information.


“We redesigned the vast majority of our entire 2011 model line, so it made sense to also redesign the website,” said Jill Hamilton, MTB/Asphalt bike brand manager. “Had we not redesigned it after making so many awesome changes to the product, it would have been like putting on worn-out shoes with a crisp, new suit”.

The new website reflects Haro’s continued commitment to video as a means to get their message across to consumers. Each bicycle model page will host a short educational video clip explaining the features and benefits of that model. All of these short video clips are rolled up into a “Videolog” digital catalog which will also be made available for viewing on the website. In addition to the product-oriented video clips, there will be plenty of action videos featuring Haro’s athletes uploaded on a regular basis as well.

In effort to better support a “paperless” environment, the site also features a digital version of the 2011 Haro MTB/Asphalt bike catalog that can be viewed in a similar fashion to a printed catalog by virtually “turning” the pages. Users will have the ability to print the catalog and share the catalog with others via e-mail or on their personal social media pages. Previous year catalogs will also available for viewing.

The new site also features complete 2011 product information, news, athlete biographies, a dealer locator, FAQ, and company information.

To view the new website, please go to www.harobikes.com/mtb


source: Jill Hamilton
MTB/Adult Bike Brand Manager
Haro Bicycle Corporation

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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  • Richard Straight says:

    Hi there
    I’ve been a Haro fan for 13 years with various Haro MTB’s (x3), my first and still my favourite is the Escape A1 I purchased in the early 90’s and only now has it started to get to the point where it needs replacing (components more than the frame – but time for a new bike).

    I was hoping to purchase the Flightline Expert 29er as its stunning and the majority of MTB’s sold this year in New Zealand will be 29ers, however the range of Haro MTB’s offered for 2011 in Australia and in New Zealand is limited – good looking bikes but low spec’s and components and “NO 29er’s” – what am I to do? dare I say it, compromise on having a Haro thats not up to my expectations – the supposedly top of the range (not in comparsion to other brands in value in NZ) – the Flightline four? (how could I continue to rave about the brand to my friends?) or do I change my loyality? and buy a nother brand.?

    Just looked at the UK cat and likewise no 29er’s – Haro you’re missing the market in Australia and in New Zealand completely! so don’t expect high sales volume? and why can’t my local bike shop order one from the US? (can’t you pop one in the container for me?)

    A Frustrated and disappointed loyal Haro fan just wanting to stay loyal! (yes I know one person like myself won’t make a difference to your business so this is probably not that important to Haro but providing the 29er’s here in New Zealand and Australia (the full USA Cat) might actually increase your sales and turn around what will be a very limited market with the current offerings here

    thanks for listening

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