Intense to employ new hybrid sales model

Rider Direct program increases buying flexibility, improves service options


Intense Rider-Direct Program

Intense Cycles has introduced what it’s calling a new “global hybrid sales model.” The new Intense Rider Direct program has the goal of offering more buying flexibility, improved service options and aggressive new pricing worldwide.

In the US, the brand will continue to work with local bike shops. Both the IBD and the Intense website will offer the same bikes for the same price. This allows riders the flexibility to buy the same bikes Intense is known for directly from the manufacturer and have the bike shipped straight to their home. Press play to learn more.

At the same time, Intense Rider Direct makes it possible for bike shops to decrease their financial investment in flooring bikes, while still being able to offer a high-end boutique brand, and stay involved in the commerce chain. Intense currently works with a collection of exceptional retailers in their home country and is committed to continuing to grow its presence in American IBDs. All bikes sold in the US come with a free limited service plan, also through the IBD.

The international markets will be handled a bit differently. Intense has established over a dozen service centers and warehouses across the globe, meaning that, in most cases, bikes will ship directly to the rider from a local warehouse, allowing the price to be inclusive of all local duty and tax. This also gives Intense the ability to provide faster, more effective customer service in most rider’s “home” language and time zone.

Regardless of where new Intense bikes are purchased, they will all come with a custom Intense-branded accessory box that includes all your paperwork, product manuals, and all the specialty tools required to do final assembly on your new bike.

Intense Rider-Direct Program

In addition, their website has been completely redesigned and is loaded with all the information you need to choose the right bike for you, get technical support, find answers to your questions, and learn more about our company’s history.

“Our bikes are the best they’ve ever been.” said founder/designer Jeff Steber. “But the price tags were keeping them out of reach for a large majority of riders. Intense Rider Direct brings prices down and improves service all over the world.”

For more information on Intense Rider Direct and new pricing, please visit:

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

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  • Brad S says:

    Seems they should allow and encourage you to take delivery through your local bike shop if you choose, or at least show you if a dealer has one in stock nearby.

  • Jim says:

    It’s a competitive world we live in. Looks to me like Intense is stepping right on the throats of the local bike shops who put them on the map. Internet shopping is killing the small business owner, so incredibly sad. Price is everything, service means nothing these days. I’m buying a Santa Cruz from the local bike shop, love the service component.

  • Jason says:

    LBS is slowly dying. Unless you are interested in Specialized or Trek, direct to consumer is how it’s going to be done.

  • Irishpitbull says:

    Adapt or die. I think Intense’s new business model is a huge win for the consumer. Bike shops will still exist but the day of huge markups are over.

    I have seen the dealer page on the specialized website. Just about a 50% markup on everything.

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