Apparently Giro pities the fool who can’t tie his shoe–or something like that. The cycling helmet, apparel and shoe maker entertained Interbike attendees with an appearance by American cycling star Taylor Phinney of Team BMC and a (very) Las Vegas Mr. T impersonator.
The stunt was coordinated by Giro Sports Marketing Director Chuck Platt (right) who shares a laugh with Phinney before Mr. T showed up.
Phinney is still recovering from a broken leg he suffered as a result of a crash at the USA Cycling National Road Championship back in June. Though he uses a cane to keep weight off his leg, he says the recovery is going well.
Phinney signs a shoelace autograph card for a young fan as part of a shoe-themed promotion at Giro’s Interbike booth.
This article is part of Mtbr’s coverage of the 2014 Interbike trade show in Las Vegas. For more from Interbike CLICK HERE.