Interbike tradeshow cancelled

Long running cycling industry powwow won’t happen in 2019

Interbike tradeshow cancelled

Pivot Cycles was one of the few larger bike brands that had continued to exhibit at the Interbike tradeshow.

Interbike owner, Emerald Expositions, has announced that the Interbike tradeshow will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.

The departure of major brands like Santa Cruz, Trek and Specialized, Giant in the past decade has been a key sign of Interbike’s decline.

“The past four years have been difficult for the U.S. bicycle market,” said Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”

Jay Hoots and Ryan Leech get some riding in the hot, rocky hills of Bootleg Canyon near Las Vegas at Interbike 2010

As a result of this decision, Justin Gottlieb, Show Director, Andria Klinger, Sales Director, Andy Buckner, Art Director and Jack Morrissey, Marketing Manager, will be leaving the company, effective December 31, 2018.

“Justin, Andria, Andy and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best on their future endeavors.”

With the business of signing new dealers in decline, Interbike still proved to be a great social gathering between industry friends and colleagues. Chris Holmes from Marin Bikes shares the local goods.

Established in 1982, Interbike had been the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates, distributors and media to conduct the business of cycling. And there seemed to be some renewed momentum for the show when it moved from Las Vegas to Reno last year. But clearly that didn’t last.

Interbike and its events had in the past provided a platform for face-to-face business interaction, product line previews and media launches, sales lead generation, trend setting, networking and retail education. Interbike is owned by Emerald Expositions, an operator of business-to-business trade shows in the United States. Emerald currently operates more than 55 trade shows, as well as numerous other face-to-face events.

The Outdoor Demo in the new venue, Northstar near Reno, showed signs of life this year.

About the author: Mtbr is a site by mountain bikers for mountain bikers. We are the best online resource for information for mountain bikers of all abilities, ages and interests.

Related Articles

NOTE: There are two ways to comment on our articles: Facebook or Wordpress. Facebook uses your real name and can be posted on your wall while Wordpress uses our login system. Feel free to use either one.

Facebook Comments:

Wordpress Comments:

  • bf says:

    Is this because the bike brands are selling direct to consumer now?

  • Graham says:

    I agree with Peter. All my interest in new bike purchases came to a screeching halt about two-three years ago, right when the industry was rolling out a bunch of new standards that existed just to ruin backward compatibility and launch prices into the stratosphere. These days I just ride the bikes I have, to hell with the new stuff – The industry should learn that enthusiasts will spend money, but only up to a point.

  • Plusbike Nerd says:

    For Interbike to continue to exist it needs to be more like Sea Otter. A big race event somewhere in the desert late fall, early winter would be awesome. All the brands could show off their latest bikes. The event would be open to the public not just industry insiders.

  • Bruce Lee says:

    The demise of Interbike is due to a host of issues, including the ever increasing exorbitant cost of attending as an exhibitor. Other problems to include as posted the high cost of upper-end bikes, direct -to-consumer companies, eCommerce (the Amazon effect), dominance of two massive brands over all others (T and S), and the larger economic impact of the low buying power for Millennials. Add in the lack of coordination of industry manufacturers to support local bike shops plus promote the sport and you get what you have, an industry in a long dragged out downward spin.

  • justbob says:

    I was chatting with someone in the biz about this. He said that Reno is a big problem from a travel perspective. It is far and required changing planes for a large portion of the participants. He also said that Sea Otter has been the more important event for the past few years since the new products are usually rolled out there.

  • bt says:

    On the new standards ruining backward compatibility, Is it because too many millennials are running and working at bike companies? Seems as if bikes are suffering from the same problem as smart phones and computers; change, change, change and usually for no good reason. I have around $6k in my SC Hightower, absurd I know, I could have a nice motorcycle for that. People are realizing this and I think the bike companies need to take note(Santa Cruz, Yeti, etc) Maybe this is the reason SC is making their a few of their models in aluminium? I love mountain biking but the industry is out of control. May go back to motorcycles………

Leave a Reply

Your email address will not be published. Required fields are marked *





© Copyright 2020 VerticalScope Inc. All rights reserved.