Interview: Tom Morgan, president and co-owner of Ibis

Find out how the iconic bike brand has benefited from being in Santa Cruz

Company Spotlight Video
Santa Cruz is the Silicon Valley of the mountain bike industry.

Some consider Santa Cruz the Silicon Valley of the mountain bike industry.

Ibis was originally run by Scot Nicol out of a small rural town an hour north of San Francisco. After 20 years, the bike brand was sold to an investment group, which quickly ran it into the ground. Just two years after it was first sold, the company was bought back by a group that included Nicol, Hans Heim (who helped start Santa Cruz Bikes), designer extraordinaire Roxy Lo, and Tom Morgan.

They relocated Ibis to Santa Cruz, the small coastal town known for among other things, its high crime rate and illegal singletrack. What’s perhaps lesser known is its pivotal role in mountain bike history. Iconic brands such as RockShox and Bontrager were born in Santa Cruz, while brands such as Fox and Bell have their global headquarters here. To learn more about Ibis, Santa Cruz, and its trails, hit play to hear an in-depth interview with Morgan, current president and co-owner of Ibis.

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  • alias says:

    It’s a pity that the lead in to this article highlights all the globally successful companies based in and around Santa Cruz, and at the same time still has to point out the fact that so much trail is illegal there.

    You would think the land managers would have realized that bikes are part of a valuable global economy which also promotes a healthy lifestyle…..yet we still have to sneak around in order to ride in some places.

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