Introducing Osmo Nutrition

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Introducing Osmo Nutrition
Cutting edge nutrition company launches hydration and recovery product-system based on proven, peer-reviewed science

Fairfax, CA (May 11, 2012)–Conventional wisdom in the endurance sports drink world holds that it’s optimal to have both electrolytes and carbohydrates in the same formula, to essentially turn a fluid into a fuel. Launched today and founded on the philosophy of, “Hydration in your bottle, food in your pocket,” Osmo Nutrition aims to not only challenge that assumption but to turn it on it’s head.

The company is unveiling its initial, four powdered-drink product line in Sonoma County, California around the start of the Amgen Tour of California.

Based on leading science, Osmo Nutrition’s hydration and recovery products deliver proven performance benefits to help athletes perform and feel their best. All of Osmo’s products are based on the peer-reviewed scientific research of noted Exercise Physiologist and Nutrition Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product offering includes four powdered sports drink mixes that are optimized to work with an athlete’s body during four key phases of the exercise cycle: before, during, and after exercise, and before sleep.

“Osmo’s products are designed to work with the body’s natural responses to exercise and adaptation,” said Dr. Sims. “Specifically, each formula works at a particular point of the exercise/stress cycle and allows the body to minimize the stressors of exercise and maximize the repair.”

While Dr. Sims is Osmo’s Chief Research Officer, Osmo‘s Chief Executive Officer is Ben Capron, former Chief Brand Officer and Global Marketing Director for Specialized Bicycles.

“Osmo exists to help athletes feel and perform their best,” said Capron. “The way we see it, if you have a body, you’re an athlete. So the opportunity is huge because the market is big and because proper hydration and recovery are the significant improvements to performance an athlete can make. Stacy’s established science enabled us to create the most effective hydration and recovery products on the market.”

Osmoʼs product formulas are based on Dr. Simsʼ real world fieldwork and peer-reviewed science and use exclusively natural and organic ingredients. The company is launching with a line of four sports drinks that address an athleteʼs needs before exercise, during exercise, immediately post-exercise, and before sleep.

Two of Osmoʼs products assist in hydration and two focus on recovery:

Osmo PreLoad Hydration is a hyper-hydrator and buffer designed to be consumed prior to exercise and was specifically developed for use prior to hot events, time trials, and high intensity efforts. It increases total body water available during exercise and employs two different buffering compounds so you can perform longer and stronger in hot conditions and at high intensities.

  • MSRP – $24.99 / 8.6oz / 10 servings / Organic Lemon
  • Based on peer-reviewed science, Osmo PreLoad Hydration effectively hyper-hydrates athletes for hot events or high-intensity efforts.
  • Drink increases the body’s total body water available during exercise and employs two different buffering compounds so athletes can perform longer at higher intensity.
  • Made exclusively with organic and natural ingredients.
  • The first of a four-drink system, PreLoad is intended to be consumed the night before and again within 90 minutes prior to training or competition requiring maximum hydration and lactic-acid buffering.
  • Osmo Preload includes two key ingredients, sodium bicarbonate and sodium citrate.
  • The sodium, along with water moves through the intestine into the plasma space, boosting blood plasma volume.
  • The bicarbonate works as a lactic acid buffer in the muscles to improve aerobic metabolism. The citrate goes into the cell’s mitochondria to boost aerobic metabolism.

Four keys to PreLoad formulation:

  • Osmo PreLoad assists in slowing the rate of core temperature rise, by increasing blood plasma volumeI thus,increasing the total amount of blood circulating to the working muscles and to the skin to dissipate heat (reducing total heat storage.)
  • Since the athlete starts the event in a hyper-hydrated state, they have more bodywater stores for ample perspiration to maintain a lower core temperature through evaporative cooling.
  • Eliminates cramping by increasing total body sodium stores, reducing the need to take additional sodium during long events.
  • Uses sodium citrates and bicarbonates as aerobic and anaerobic buffers to help keep aerobic metabolism revved during intense exercise and counter the “burn” of lactic acid buildup.

Osmo Active Hydration is a during-exercise hydration drink and is optimized to work with your bodyʼs fluid intake system to help delay fatigue, boost endurance, and maximize cardiovascular efficiency while reducing cramping. Osmo Active is the most effective way to transfer fluids taken in by mouth to the places where they are most needed to stave off dehydration and its negative performance impacts.

  • $24.99 / 14.4oz / 20 servings. Organic Orange and Organic Blackberry flavors
  • Based on peer-reviewed science to be most effective during exercise hydration product, Osmo Active Hydration is the second of a four-drink system and delays fatigue, boosts endurance, and maximizes cardiovascular efficiency while reducing cramping.
  • Formula is a proprietary glucose to sucrose ratio and sodium in the form of sodium citrate with an osmolality optimized for the fastest fluid absorption.
  • Made exclusively with organic and natural ingredients.
  • 25% lower sugar concentration than most sports drinks empties the gut faster to avoid unwanted fluid sloshing in the stomach and GI distress.
  • Formulated to optimize gastric emptying and fluid absorption for several thermoregulation properties (sweating, respiration, effective circulation).

Osmo Acute Recovery is a post-exercise recovery product. It maximizes exercise recovery by giving your body the nutrients it needs to stop the breakdown effects of exercise and facilitate the immediate recovery process. It maximizes adaption and performance gains.

  • MSRP – $39.99 / 17.2oz / 10 servings /Organic Vanilla & Organic Camu Camu
  • The third of a four-drink system, Osmo Acute Recovery maximizes recovery by giving your body the right nutrients after a training session to stop the body’s exercise-induced stresses and start the recovery process.
  • The combination of protein, carbohydrates, and caffeine in Osmo Acute Recovery formula is the most effective product available for rapid muscle reparation and glycogen resynthesis.
  • Formula includes two key proteins: whey isolate and micellar casein, to halt the catabolic response in muscles (the first component of recovery phase) and introduce the nutrients necessary to facilitate muscle repair (the second component of the acute recovery phase).
  • Whey isolate ingested with casein provide a longer release of amino acids—whey is a quickly absorbed protein, and casein is a slower released protein—thus muscles have access to amino acids for repair over several hours.
  • Made exclusively with organic and natural ingredients.
  • Osmo Acute also includes a small amount of caffeine. Caffeine combined with protein and carbohydrate enhances glycogen recovery substantially greater than recovery formulas with just carbohydrate and protein.
  • Does not include antioxidants, as ingesting antioxidants close to the end of an exercise session will inhibit the body’s natural inflammation and oxidation responses that are critical to maximizing adaptation.

Osmo GoodNight Recovery is a pre-sleep recovery drink designed to be consumed just before bedtime during consecutive days of hard exercise or an extreme single-day effort. The antioxidants, glutamine, zinc, B-vitamins, protein, herbs and fruits help you rebuild muscles and combat the side effects of hard exercise and get into the restful sleep. The result is you wake up as fresh and strong as possible.

  • MSRP: $39.99 / 8.2oz / 8 servings / Wildcraft Cherry
  • The fourth of a four-drink system, Osmo GoodNight Recovery is designed to be consumed at night during hard training blocks or a grueling single-day effort.
  • The GoodNight formula provides the nutrients required to complete the recovery cycle and help get into the restful sleep that’s critical to induce deep recovery of muscles, so you wake up as fresh and strong as possible.
  • Among the key ingredients in GoodNight are antioxidants, glutamine, zinc, B-vitamins, protein, and herbs and fruits that boost the natural production of melatonin.
  • The melatonin and sedative properties of specific herbal and fruit ingredients allow the body to relax, enabling a drop in core temperature, and movement into quality sleep.
  • During the sleep cycles, the protein, glutamine, and minerals work with the body’s natural production of growth hormone to enhance muscle repair and adaptation.
  • Made exclusively with organic and natural ingredients.

About Osmo Nutrition:
Based on leading science, Osmo Nutrition’s hydration and recovery products deliver proven performance benefits to help athletes perform and feel their best. All of Osmo’s products are based on the peer-reviewed scientific research of noted Exercise Physiologist and Nutrition Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product offering includes four powdered sports drink mixes that are optimized to work with an athlete’s body during four key phases of the exercise cycle: before, during, and after exercise, and before sleep. For more information on Osmo, visit

Osmo Nutrition Founders:
Dr. Stacy Sims, MSc, PhD, Chief Research Officer
Stacy served as an exercise physiologist and sport nutritionist at Stanford University from 2007-2012 where she worked as an environmental exercise physiologist and nutrition scientist specializing in recovery, and nutritional adaptations for health, body composition, and maximizing performance. During the past decade Stacy has worked as an environmental physiologist and nutrition specialist for for cyclists Lance Armstrong and Andy Schleck, ultraswimmer Jamie Patrick, the Garmin/Slipstream Pro Cycling Team, USA Cycling Olympic Team (BMX and womenʼs track cycling), Team Tibco, Flying Lizard Motorsports, and Team Leopard-Trek, among others. Stacy earned a BA from Purdue University, an MSc from Springfield College, a doctorate from University of Otago, and was a postdoctoral research fellow in cardiovascular disease prevention, thermoregulation, and womenʼs health at Stanford University. Stacy raced crew as an undergraduate at Purdue University and competes as a Cat 1 road cyclist and elite XTerra triathlete.

Ben Capron, CEO
Ben comes to Osmo Nutrition with extensive experience in the sports industry. As Chief Brand Officer at Specialized Bicycle Components, Ben worked with the Specialized team to launch and expand such franchises as Epic, Brain, and Body Geometry. Ben worked at Specialized for almost twenty years, starting as a tech rep and later serving as Performance Mountain Bike Developer, Product Manager, and Global Marketing Director. Ben also worked as the Development Director for the National Interscholastic Cycling Association and currently serves on its board of directors. An avid cyclist, Ben grew up at the foot of Mount Tamalpais in Marin
County and started racing BMX bikes in 1978. As a mountain bike racer Ben podiumed in the first Trans Alp in Europe in 1998, won a Masters UCI World Cup XC race in 1999 and took the
2009 US CUP series for Cat 1 Title, age 35-39. Ben started a career in cycling during high school by inventing the first direct routed brake, later popularized by Shimano as the V Brake.
Ben holds a B.A. from U.C. Santa Cruz.

Paul Pillitteri, VP of Operations
Paul brings over two decades of entrepreneurship in physical and digital product development to Osmo. Most recently, Paul served as Director of Product Development for championship Porsche racecar team, Flying Lizard Motorsports. Earlier in his career, Paul founded Media in Motion, a content and technology firm that worked with Macromedia, Adobe, Autodesk, and other companies. In 2000, Vantage Partners, a firm with heritage from the Harvard Negotiation Project, purchased Media In Motionʼs technology and made it the foundation of its online conflict management system. A long-time inline skate racer, Paul was the co-captain of San Franciscoʼs
Team Skate Pro and has raced inline marathon and ultramarathons on multiple continents. Paul has blasted over 50 mph down the corkscrew at the Laguna Seca raceway, on inline skates.

Source – Peter Nicholson of True Communications

About the author: Brian Mullin

Brian likes to push the limits in all the sports he obsesses in, whether it's mountain biking, whitewater kayaking, skiing, or sport climbing. He takes those same strengths and a good dose of insanity to his reviewing and writing on mountain biking products, creating technical, in-depth articles. Whenever he's not on the bike, he might be found watching MotoGP racing, otherwise look for him out on the trail.

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  • Sam Turney says:

    Osmo Active Hydration is awesome! I am able to push far harder during my 5+ hour epic mtb rides than ever before. I can’t wait to use it during Boggs 8 hour and the Creampuff 100. There is a huge difference between what an actual hydration drink can do for you versus the typical sugar/salt/water drinks (like cytomax, gu2o, etc) that I’ve been using for years.

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