Fort Collins, Colo. — Cycling journalist Josh Patterson has joined Mountain Bike Review and Road Bike Review as editorial director.
In this newly created position, Patterson will oversee editorial strategy and content production for both sites.
“Josh has been an avid user of Mtbr since the beginning and has been a trusted friend for a long time. He has deep insight into Road, Gravel and Mountain Bikes and is one of the most respected writers in the industry. He will help us navigate the changing landscape of content, social and e-commerce to grow our powerful brands,” said Francis Cebedo, founder of Mtbr and Road Bike Review.
Patterson has previously worked as the senior technical editor at BikeRadar and editor-in-chief of Dirt Rag. He has also contributed to Bicycling, Bike and Outside.
“I’ve been a member of the Mtbr and Road Bike Review forums since I started riding as a teenager. Both sites have vibrant communities of passionate riders. I look forward to growing both titles through editorial that is relevant, engaging and inclusive,” Patterson said.
With a combined reach of two million unique users a month, Mtbr and Roadbikereview continue to be leading sources of engaging and insightful information. The average user comes to the site twice a day and spends three minutes talking about the four bikes that they own and plotting their next purchase.
Acquired by VerticalScope Corp last year, Mtbr and Roadbikereview have been busy overhauling the technology infrastructure to launch a new forum and mobile platform this fall.