Kaenon Polarized’s SUP for a PUP Raises over $7,000 for A Wish For Animals


One-Day Sample Sale Generates Significant Funding to Help Save Southern California’s Dogs in Need

Newport Beach, CA (April 30, 2009) — Kaenon Polarized™, the Southern California-based performance lifestyle eyewear brand, in partnership with Wahoo’s Fish Taco, Hinano Clothing, Surftech Surfboards & Stand Up Paddle Boards, Olukai Sandals and other industry brands, last Saturday hosted SUP for a PUP – Stand Up Paddle for a Pup – a fruitful charity event that raised over $7000 for the non-profit, A Wish For Animals (AWFA).

Held on a sunny Saturday in Newport Beach, California, filled with music, tons of product raffles, fresh food from Wahoo’s, great deals on great gear, and some of the finest four-legged friends eager for adoption, SUP for a PUP proved to be a very successful event that not only raised critical funds for AWFA, but also established new homes for the 20 abandoned dogs that were onsite.

With the goal of raising substantial funding through SUP for a PUP, Kaenon Polarized partnered with several surf and sports apparel companies to host a super-sized one-day sample sale with a huge selection of Kaenon Polarized sunglasses and products from companies like Hinano Clothing, Surftech Surfboards & Stand Up Paddle Boards, Olukai Sandals, Surfline, Stand Up Journal, Pro Bar, and Lara Bar. Each of the participating companies donated a significant portion of their proceeds to AWFA, and with a local raffle the collective reached over $7000.

“Our local beach community really stepped up for the inaugural SUP for a PUP event,” said event creator Chris Wyman of Kaenon Polarized. “From the beginning, our goal with SUP for a PUP was to not only raise awareness of the problem, but to ultimately find new homes for some of these really great dogs. Which is precisely what we accomplished,” said Wyman.

About A Wish for Animals
A Wish for Animals is a non-profit association that rescues dogs in need. From the streets to high kill shelters AWFA provides temporary housing, food, medical treatment when needed and lots of love until they find their forever home.

About Kaenon Polarized
Founded by elite-level sailor, Olympic sailing coach, and Southern California native, Steve Rosenberg and his brother Darren, Kaenon Polarized represents the culmination of Rosenberg’s 20+years of experience in the sports optics world as a sponsored athlete, sports marketer, and executive. Since its launch in 2001 with its patented SR-91 lens, Light Transmission Level Technology, and award winning KORE product, Kaenon Polarized has continued Rosenberg’s mission to provide the elite athletes and active lifestyle enthusiasts with the clarity of polarized optics and high-performance frames with superior fit and luxurious style. Today, Kaenon Polarized is the Luxury Performance choice of professionals in both land and water sports such as golf, baseball, snow, surf, kitesurfing, windsurfing, fishing, sailing, and automotive racing, as well as entertainers in film and music.

source: Chris Wyman


  • Anonymous says:

    I found several dogs/pups that I was interested in, completed the application and then received an e-mail and call from Janna stating it was the best application she had seen in a very long time. She asked me to narrow down my choice to 1 and she told me that because of my application, she would arrange for the dog to come to my house to see if it was compatible with my cats and birds. On the day, last Saturday, the foster parent was to arrive, she said her car was broke and wanted to reschedule. No problem, rescheduled husband’s dental appt for 11am, got another call asking if she could come later and I said fine.

    Then I get a call from the founder, Toni, who said that I was angry that the foster parent couldn’t come and I was not angry – – had several things going on that day and rearranged my schedule for the dog, but I was FAR from angry. Then Toni said she changed her mind and would I go look at the dog. I told her I had asked if I could do that earlier that day and was told NO by the foster parent. So we went that evening and loved the dog. The foster parent said she would arrange for “meet & greet” at our house on Sunday. No calls, no e-mails, then Toni sends me an e-mail that says she doesn’t think it would be a good fit and “good luck with my search”.?!?!? HUH? I wrote back asking if I could see other dogs. No reply by e-mail, left phone messages and no replies from any of the 3 people I contacted. Was I blacklisted? They didn’t even have the integrity to call back and tell me why I couldn’t adopt a pet. NOW I’M ANGRY and will leave this review everywhere I can.

    I don’t get it. Janna told me that they had several dogs that needed good homes (remember, I’m the one with the GREAT application).

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