Lazer Sport Launches New Website for 2012 Along with “Love Lazer” Official Helmeteer Contest!


Lazer is proud to announce the launch of our 2012 website! You can find our site at

All our products for 2012 including bicycle helmets, snow helmets and eyewear products are represented on our site. Product information and details, product videos as well as Lazer news regarding our company and sponsored teams and athletes can all be found. Check it out!

Along with our new website we are excited to announce the Love Lazer Official Helmeteer Contest! One lucky fan of Lazer Sport will win an Official Lazer Helmeteering Package that includes the following:

  • Their choice of any one model and color Lazer helmet
  • Their choice of any one model and color Lazer Vision Optics Eyewear
  • An official Lazer cycling jersey
  • A “special edition” Lazer carbon road or cyclocross frame manufactured by Ridley Bikes!
  • Lazer t-shirt, hat, button, sticker set and more!

The contest starts March 1st and runs through March 31st with the winner to be named on April 16, 2012!

How to enter the “Love Lazer” Contest:

  • Check out our new website at:
  • Look for something on our website that inspires you. A product name, product image, a photo, a phrase, anything!
  • When you are out and about look for something around you that reflects that inspiration and use your smartphone to capture on image. The photo can be of whatever you choose, it only needs to reflect your inspiration from our website and your love for Lazer! Helmets, glasses, bicycles, cycling, racing, nature, urban, rural, environment, people, places, things, WHATEVER YOU WANT! We are looking for creativity, beauty, cleverness, something that means something to you. The only requirement is that it is an original image that you produced yourself. Use Instagram, Lightbox, Retro Camera, your stock smartphone camera, the choice is yours.
  • Post the image, or a link, to Twitter. Title the image what inspired you from our website and make sure you include the hashtag #lovelazer. This will assure that we can find your image!
  • The contest will run from March 1 to March 31 2012. We will post the best images to our special Tumblr blog located at:
  • On April 1st we will select the best images from all those posted and then conduct a public vote on those images. Voting will take place April 9 – 13 with the winner announced on April 16 2012!


Images posted, or linked to Twitter, using the hashtag #lovelazer must be original images created by the individual posting or linking to the image. Posting copyrighted images, or images not of your own creation, will result in disqualification from the contest.

By posting your image, or link to your image, using the hashtag #lovelazer you waive your copyrights to this image and allow Lazer to use this image during and following the contest for promotion and marketing purposes.

No purchase is necessary to participate in the contest.
Enter as many times as you like!

See additional rules here.

About Lazer Sport

Established in 1919, Lazer Sport NV, with headquarters in Antwerp Belgium, designs, manufactures and markets its bicycle, motorcycle and leisure helmets in more than 50 countries, over 5 continents.

Check out Lazer on our Facebook page, Google+ Page, Twitter, our blog and You Tube!

Source: Christopher T. Smith

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