Lazer Sport March 2012 News


Greetings from Lazer Sport!

Hello Helmeteers! The 2012 cycling season is here! We are excited to see the Road Classics starting in Europe after some strong Lazer racing performances in the Middle and Far East. The new year is shaping up to be a good one. Here is what is new from your favorite helmet company!

Lazer at the Sea Otter Classic!

Journalists and dealers, will you be attending the upcoming Sea Otter Classic in Monterey California April 19 – 22? We would love to get together with you and show you what we have new for 2012! Please get in touch ASAP so we can schedule some time to meet with you. If you are going to have a bike available we would even like to go for a ride and let you try out some of our new products including our revolutionary Magneto integrated helmet/eyewear system. We hope to hear from you and look forward to seeing you in Monterey next month!

Lazer on YouTube

Did you know Lazer Sport is on YouTube? You can find the entire collection of 2012 helmets posted on our YouTube channel right now! Features, benefits and technical information are all detailed in these great product videos and they can all easily be embedded on your website or blog. We will be updating this video channel often with new products including the Lazer Vision eyewear product line. Subscribe to the Lazer YouTube channel and stay up to date with what’s new from Lazer Sport!

Lazer Armor Helmet – Safety, Style, Comfort!

The reviews are coming in on the new Armor helmet from Lazer, and it’s a hit!

The one-piece in mold construction really makes the Armor helmet stand out among the competition. Coming in at an incredibly light 275 grams, Armor is almost half the weight of a traditional “bucket” style helmet. Three size options, multiple thickness padding, exceptional venting on the front, top and back and air channels molded into the foam to assure the interior stays cool and comfortable.

Look for some additional reviews on Armor to be posted on our blog soon!

Two great contests closing soon!

Are you a fan of our snow helmet division on Facebook? This Wednesday one lucky fan of the Lazer Snow Facebook page will win a brand new EFFECT snow helmet! “Like” our page and you could win!

The #LoveLazer photo contest winds to a close at the end of this month! Only two weeks left to enter! See the details here and you could win the Official Lazer Helmeteering package shown above!

#LoveLazer contest rules listed here.

Lazer Professionals Start the Season off with Success!

It’s been a great start to the 2012 racing season thanks to our Professional Helmeteers!

After a dominating performance at the Santos Tour Down Under Lotto Beisol ace sprinter Andre Greipel went on to take two stages in the February Tour of Oman stage race. His team mate Gianni Meersman also found success in Portugal winning the opening stage of the Volta ao Algarve that same week.

The Farnese Vini Selle Italia team could not have asked for a better Tour de Langkawi with Andrea “Flash” Guardini taking six of the ten stages in sprint finishes.

Luna Pro Rider and Current Mountain Bike World Champion Catharine Pendrel started the 2012 season off with a win earlier this month at the Mellow Johnny’s Classic in Texas!

Crank Bros Race Club rider Judy Freeman had a great result at Mellow Johnny’s as well, finishing in second place.

Optum Pro Cycling presented by Kelly Benefit Strategies was dominant last weekend at the Madera Stage Race in the United States, winning three of the four stages and placing Mike Creed on the top step of the overall podium. Creed also claimed victory in one of the race’s two time trial stages. The performance came after three days of reconnaissance centered around some of the upcoming Amgen Tour of California which the Optum team has been invited to take part in again for 2012.

Lazer is proud to partner with these great professional teams in 2012!

About Lazer Sport
Established in 1919, Lazer Sport NV, with headquarter in Antwerp Belgium, designs, manufactures and markets its bicycle, motorcycle and leisure helmets in more than 50 countries, over 5 continents.

Source: Christopher T. Smith

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