LOOK and SUNN Are Pleased to Announce a Trade Partnership Between Their Two Companies


From the month of June 2011, LOOK becomes the exclusive distributor of SUNN bikes in France as well as on a worldwide basis.

Employing some 480 people throughout the world, with an important distribution network present in 60 countries and benefiting of great expertise, LOOK will bring the essential means and assets to the development of SUNN’s sales.

Much more than a simple distribution agreement, the two French bike trademarks wish to engage in the development of a real partnership.

Strengthened by the complementary product offers of LOOK and of SUNN in the fields of road bikes and MTB, and persuaded by the performance of SUNN’s MTB and the very strong identity of the brand followed for 25 years by all its enthusiasts, the ambition of both companies is to reinforce synergies between both organisations while keeping each trademark’s own identity.

SUNN, a trademark founded in 1988, is internationally recognized for the quality of its bikes. Elected several times “MTB of the year” and “Enduro of the year”, its MTBs come from the combination of a proven technology and of a refined design. Its bikes deliberately centred towards performance and riding pleasure have won many cyclists across the world. Competition also occupies an inseparable part of SUNN’s image. With not less than 81 World Champion titles in its assets, the quality of the products of the Pyrenean brand no longer needs to be proven.

Inventor of the clipless pedal, of the first carbon frame in 1986 and of the first single-block carbon frame for the track, LOOK is the worldwide leader of the clipless road pedal.

With a complete range of bikes going from the road to the triathlon as well as the track, LOOK equips many road teams of the Pro Tour, different national track teams including those of France and the Chinese Cycling Federation for the equipment of its teams at the next Olympic Games of London.
LOOK is also present in the upper range carbon MTB, through an offer for the cross country and the all mountain.

The Company whose main office, conception and development of its products are located in Nevers, France, has gained world renown for its products at the spearhead of innovation.
Benefiting of a large-scale national and international distribution network, LOOK is an unavoidable actor of the cycling industry, in 2009 it was elected, the most innovating small industry by the INPI.

We are persuaded that all the clients and partners of both trademarks will benefit entirely from this cooperation.

Our determination is to make a success of this partnership shared with all enthusiasts.

Source: Céline Sarriau

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