July 22nd, 2012, Olney Il – Effective July 1st Magura Direct will take over as the US distributor for the Vredestein cycling brand. Magura Direct staff is in close contact with the current distributor Move Sport’s staff on the transfer of the distribution. Move Sport, who took over Vredestein distribution from Veltec has done a great job with the brand in the last 12 months and they remain strongly committed to its success in helping to create a smooth transfer to Magura Direct. “We’d really like to thank the folks at Move Sport for working hard to make this a seamless transition”, said Enlow, Magura Direct’s General Manager.
Magura Direct’s goal is to have a seamless transition and to keep up the good work started by Hugh Walton and his team. Magura Direct also known as Magura USA currently distributes Magura’s hydraulic brakes (MTB, TT/Tri and Road) plus MTB suspension forks and the German helmet and eyewear brand UVEX. “Adding Vredestein to our existing group of brands is a natural fit”, says Enlow, “since our focus is on high-end European brands where we can offer great dealer support, service and warranty behind each brand as well as strong marketing efforts in magazines and online.”
Starting on June 25th, all calls, questions, and orders will be directed to Magura Direct and the current Vredestein number will start forwarding calls to the Magura Direct offices. Magura Direct will have the full stock of Vredestein inventory by July 2nd and will be fulfilling all Vredestein Tire orders from that point forward. Move Sport will ship product up until June 22nd with inventory being transferred the week of the 25th. Magura Direct will accept all Vredestein dealers from Move Sport with existing payments terms. Magura Direct will remain in close contact with Vredestein in the Netherlands to keep product in stock through these changes. “We’re working hard to forecast inventory requirements and we will airfreight first shipments from Europe to keep the US Vredestein dealers in stock” says Enlow.
To place a Vredestein order, or to get more information about the brand, call 800-448-3876.
Source: Magura Direct