Magura Direct Summer Update


Uvex “Win and Ride” Sweepstakes
If you’re on the Magura Direct Update list, you should have received an invitation to get involved with the Uvex “Win and Ride” Sweepstakes which allows you to send out a customized invitation directly to your customer mailing list and promote your shop as an Uvex dealer. If you’ve deleted this mail, please keep an eye out for another coming in the next day or two. This is an excellent opportunity to offer your customers a great promotion and in turn promote your own business!

Ruthie Matthes Inducted into U.S. Bicycling Hall of Fame!
Magura Direct’s resident star Ruthie Matthes was recently inducted into the US Bicycling Hall of Fame for her many achievements in the Cycling World! Many of you know Ruthie from her role as Product R&D and Brand Liaison here at Magura Direct, but most of you also know her as one of the most prominent women cyclists on the planet! Her many achievements include: World XC Champion, World Cup XC Champion, 2000 Olympian, 5 Time U.S. National XC Champion, 5 World XC Championship Medals, World Road Championships Silver Medal and 3 Time U.S. National Road Champion in Road, Crit and TTT.

See us at Dealer Camp!
For those of you going to the Lifeboat Solutions Dealer Camp in Deer Valley Utah this month, you’ll find Magura Direct there showing products from the Magura, Vaude and Uvex lineups. Come by and check out the entire line of New MT Series Brakes and 2012 Forks!

Also, make sure you come by the booth for an autographed poster of Ruthie Matthes , get a photo taken with her and/or to join us for scheduled rides with one of the greatest (and friendliest!) cyclists of all time!

Product Highlight Vaude Hydration Pack Features
All VaudeE hydration specific packs feature Vaude’s proprietary Flash Fit System which allows the user to custom fit his or her pack to their own preferences through adjustment of the center strap (at bottom of pack). This allows the rider to set their strap preferences between XS and XL for a perfect fit. Another component of the Flash System is the integrated Spring Wire Frame and Aeroflex Mesh Back which allows superior ventilation between the pack and the riders back. See the system. Ask your rep to give you a demo!

MD Quick Bites
MT Series Brakes are now in Stock including the MT8, MT6 and MT4

Uvex Active and Active Small Variomatic Glasses are now in stock.

Upcoming Events
Lifeboat Solutions Dealer Camp
Deer Valley Utah

Friedricshafen Germany

On Dirt Demo / Interbike
Boulder City, NV

Las Vegas, NV

Source: Magura

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