Media Kit 2018
MTBR & RoadBikeReview
Targeted Banner Campaign
Video & Companion Banner Requirements
A: Video: URL Link to videos must be uploaded by the client or by our team members to YouTube, settings as "unlisted" if desired. Youtube, Vimeo or any other Video Platform can be used.
B: Companion Banner Image: Creative should be 300 pixels wide x 250 pixels high and provided as a static image file (.GIF, .JPG or .PNG format.) File max size: 60kb.
C: Link: Companion Banner Image: click-through URL
Video & Companion will be featured on desktop only and not on mobile or tablet devices.
All videos will autoplay on mute.
The video and companion banner will serve together and will count as one impression.
Total ad space featured for the ad unit is 970 pixels wide and 250 pixels high.
Banner Targeting Specs
Geography Targeting: Country, Region, State, City and/or Postal Code
Browser Targeting: Browser, Browser Language, Bandwidth and/or Operating System
Single or Multiple creatives can be served
Creatives served as a Roadblock can be either 970x250, 728x90 and 300x250 or 728x90 and 300x600 (ATF)
Creative Rotation can be setup as Even, Optimized, Weighted or Sequential
All campaigns are set to deliver evenly over the course of the campaign flight dates
Frequency Capping: Limit the number of times that ads from a campaign are served to any individual user impressions per day, per user
Order Name (Advertiser Name)
Line Item Name (Campaign Detail)
Click Through Rate (CTR)
Line Item Start & End Date
Using Doubleclick for Publishers (DFP)
Daily, weekly and monthly reporting available
Reports sent directly to the client or scheduled in advance
In order to setup scheduled reporting, Client Services will need the contact name and email address
Custom Campaign Tracking
If you plan to track traffic through your Google Analytics accounts, provide the custom URL for campaign tracking
Google Analytics provides a custom URL builder online for guidance
For flash banners, when providing .SWF files, DFP will not track clicks unless client inserts a clickTAG for click tracking (Guidance can be provided upon request)
3rd party reporting is accepted for billing if specified in the advertising agreement
3rd party reporting login information is required at the start of the campaign
MEDIA KIT 2018 | CONTACT US Copyright VerticalScope Inc. All rights reserved.