Media Kit 2018

MTBR & RoadBikeReview

Banner placement on MTBR website

Banner Creative Requirements


A: Leaderboard: 728x90                

B: Billboard: 970x250 and Video + Companion Banner: Video URL & 300x250              

C: to Medium Box: 300x250

D: Large Box: 300x600                  

E: Half Box: 300x100



File format .JPG, .PNG, static or animated .GIF, 60k max for small banners, 150k max for large banners.

Recommended animation length: 15 seconds, maximum 3 loops

Custom HTML, JavaScript code snippet or HTML5 Bundle

3rd Party Network Tags

DoubleClick Tag (Internal Redirect)

All ads should have a hairline border to define ad space



Targeted Banner Campaign


Video & Companion Banner Requirements

A: Video: URL Link to videos must be uploaded by the client or by our team members to YouTube, settings as "unlisted" if desired. ​Youtube, Vimeo or any other Video Platform can be used.

B: Companion Banner Image: Creative should be 300 pixels wide x 250 pixels high and provided as a static image file (.GIF, .JPG or .PNG format.) File max size: 60kb.

C: Link: Companion Banner Image: click-through URL



Video & Companion will be featured on desktop only and not on mobile or tablet devices.

All videos will autoplay on mute.

The video and companion banner will serve together and will count as one impression.

Total ad space featured for the ad unit is 970 pixels wide and 250 pixels high.


Banner Targeting Specs


Geography Targeting:  Country, Region, State, City and/or Postal Code

Browser Targeting:  Browser, Browser Language, Bandwidth  and/or Operating System



Single or Multiple creatives can be served

Creatives served as a Roadblock can be either 970x250, 728x90 and 300x250 or 728x90 and 300x600 (ATF)

Creative Rotation can be setup as Even, Optimized, Weighted or Sequential


All campaigns are set to deliver evenly over the course of the campaign flight dates

Frequency Capping: Limit the number of times that ads from a campaign are served to any individual user impressions per day, per user




Reporting Requirements

Order Name (Advertiser Name)

Line Item Name (Campaign Detail)

Banner Impressions


Click Through Rate (CTR)

Line Item Start & End Date


Using Doubleclick for Publishers (DFP)

Daily, weekly and monthly reporting available

Reports sent directly to the client or scheduled in advance

In order to setup scheduled reporting, Client Services will need the contact name and email address


Custom Campaign Tracking

If you plan to track traffic through your Google Analytics accounts, provide the custom URL for campaign tracking

Google Analytics provides a custom URL builder online for guidance



For flash banners, when providing .SWF files, DFP will not track clicks unless client inserts a clickTAG for click tracking (Guidance can be provided upon request)

3rd party reporting is accepted for billing if specified in the advertising agreement

3rd party reporting login information is required at the start of the campaign





MEDIA KIT 2018  |  CONTACT US         Copyright VerticalScope Inc. All rights reserved.