There’s a new player in the MTB apparel game, but this isn’t their first ride around the trail. Qloom has been a mainstay in Europe for a decade, but have just begun distributing in the U.S.
“Qloom represents the exciting and adventurous spirit experienced while exploring new trails with friends,” read a company press release. “We celebrate the coffee before, the beer afterwards, and the music that inspires you. Qloom apparel focuses on performance cuts and high-tech fabrics, but is also infused splashes of surf style to represent the incredible feeling of carving a perfect section of trail and the casual lifestyle we embrace. We have fresh styles for every way you ride and play – full-day epics, post-work hot laps, and après-ride BBQs at the trailhead.”
The Qloom line is broken down in four segments, which are outlined here:
Trail: The obsession that started it all: one part zest, two parts tech and a heaping scoop of stoke. The Trail line utilizes bold style and performance cuts with a relaxed fit to find your flow on every ride.
Enduro (pictured above): Charging downhills. Blasting berms. Dismantling rock gardens. The Enduro line features a looser fit and rugged fabrics for your most savage rides.
Speed: Crush the climbs and keep the pace hot down the back side. Hold the tuck while diving into swooping turns. XC heroes need a proper form-fit uniform and you’ll find it in the Speed line!
Lifestyle: These products are suited for any type of outdoor activity: trail running, biking, or hiking, or beer sipping to name a few.
U.S.-based consumers can get 20% off your first purchase with email sign-up. See the whole 2016 line at qloom.com.