MTBguru changes name, expands app

Start-up aims to be all things cycling for social media

Gear Sea Otter Classic

Founder David Jaget displays MTBguru’s new moniker on his chest at Sea Otter.

MTBguru, a free social media app aimed at connecting riders with local knowledge and services, is changing its name to JAGZ.

“We’re expanding to include road cycling as well, and there’s too many “guru’s” for the term to have any cachet,” explained founder David Jaget, whose nickname supplied the basis for the new moniker.

The app has drawn considerable interest from social media users as a Facebook/meet-up work-a-like for hooking up riders passing through a popular destination. Registrants become “gurus” who can provide guidance and company on rides, as well as direct out-of-towners to favorite pubs and lodgings. On the flip side, registrants can contact local gurus when they are traveling.

“We’ll have weather, popular routes, and local deals from bike shops and related vendors,” Jaget explained.

Participants can use Facebook or their phone number to register.

The app, under development for more than a year, is available for download from the Apple store. Besides Facebook, users can register through

Jaget counseled patience for registrants who have complained about the long wait. “Every time you add something, it changes the whole structure,” he said. “App development is a beast, but we’ll get there.”

For more information, visit This article is part of Mtbr’s coverage of the 2018 Sea Otter Classic in Monterey, California. For more from Sea Otter CLICK HERE.

About the author: Paul Andrews

Dividing his time between Seattle and Santa Cruz, career journalist Paul Andrews has more than a quarter century of mountain biking under his belt, which he wishes had a few less notches.

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