Highly-regarded carbon wheel maker ENVE has launched its new M Series, featuring technology that promises to all but eliminate pinch flats. The revamped composite wheel line-up consists of seven models, each designed for a specific rider profile based on terrain, bike type, tire size, and riding style.
This reboot is based in large part to the changing nature of the sport. Since the launch of the original ENVE M Series wheels in 2014, cross country has become more aggressive, enduro is a popular pro discipline, the plus platform has continued to grow, 29er carbon wheels are winning on the World Cup DH circuit, and E-bikes have taken Europe by storm.
To address mountain biking’s renewed diversity, ENVE has given the M Series new designs and technologies that improve durability and save weight.
The M Series is made up of seven new models, each available in 27.5 and 29er diameters. Depending on your riding style and needs, you can choose from the M525, M630, M635, M640 (all $2900 per wheelset), and the M730, M735, and M930 (all $2900). The M5 and M6 Series wheels are ENVE’s XC and trail category, while the M7 and M9 Series are targeted at enduro and downhill riders. The last two numbers of each wheel model indicate the rim’s inner width for exacting tire selection and fitment.
“To develop the next generation of M Series we started by asking ourselves what is limiting the potential for a better ride experience,” explained ENVE marketing director Jake Pantone. “The answer for us was confidence and control. Confidence is lost when you don’t trust your equipment and ride in fear of tire or rim failure. Control is lost when you are forced to over-inflate tires or run inserts that diminish traction, ride quality, and add weight.”
The latest M Series is built on the concept of absorbing energy and impacts which ENVE refers to as a Dynamic Impact Design. This concept is established via two ENVE technologies, one that prioritizes the demands of XC and trail riders, the other the demands of enduro and downhill.
For XC and trail, ENVE has unveiled a patent pending Wide Hookless Bead design. By increasing the width and shaping the contours of the rim’s leading edges, ENVE’s new M525 (XC) and M6 Series (trail) wheels promise the near elimination of pinch flatting and enhanced impact durability.
ENVE’s new M7 Series (enduro/all-mountain) and M9 Series (DH) wheels feature an exclusive patent pending Protective Rim Strip that claims to eliminate pinch flats, protects the carbon rim from impacts, and does away with the need to tape the rim for tubeless compatibility.
According to ENVE, their Protective Rim Strip provides an independent tubeless seal that retains air pressure in the tire even if the carbon is cracked or damaged. This technology has been ridden in 29er format to multiple wins and podium results during this year’s downhill World Cup season by the Santa Cruz Syndicate and Intense Factory Racing teams.
ENVE’s new M Series will carry the company’s 5-year warranty and lifetime product guarantee. Highlighted in this warranty is the fact that ENVE covers all forms of impact damage. ENVE’s retail partners are now accepting pre-orders for the new M Series. The first deliveries will take place in late October.
To learn more head to enve.com.