Through a daily giveaway program, Michelin will be seeking cyclists to join an exclusive club of test riders that includes folks like Jerome Clementz, Pierre-Edouard Ferry, Rémy Absalon and George Hincapie.
Beginning on April 16th, Michelin will provide a limited quantity of its tires. To get a hold of these tires visit the Michelin booth (#327) and you will be asked to successfully fill out a small quiz.
Upon receiving the tires, riders will join a passionate group which will be asked to document their personal experience on the Michelin tires through social media.
The available tires will vary daily; here is the schedule of distribution.