NiteRider launches Focus flashlight line and B2B website

NiteRider launches new line of military-grade tactical flashlights, first-ever B2B website.

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NiteRider launches new tactical flashlight line and B2B website

NiteRider has launched a brand new line of military-grade tactical flashlights, along with its first-ever B2B website.

The Focus line with XP-L Cree white LEDs features four models of varying lumen counts (110-1000)—three of which are USB rechargeable. All possess the same NiteRider feel, quality, and aesthetic dealers, and consumers have come to know and love for 30 years.

“This segment is a natural extension for the brand,” said Jason Norman, marketing manager for NiteRider. “As an avid outdoorsman (founder) Tom Carroll only builds and designs products that meet his lofty and rigorous standards—no matter if you enjoy the outdoors on two feet or two wheels.”

The Focus line is no exception. Made from IP66 high pressure, water-resistant aircraft-grade aluminum, the Focus line is ideal for those who keep the adventure going well into the night with 5-mode electronic mode functionality (turbo, high, medium, low and flashing). Also features the added capability of an adjustable spot and flood beams. 


“We’re also developing a bicycle mount specifically for these flashlights, which makes this no brainer for every cyclist out there,” Norman said.

NiteRider’s new B2B site allows dealers to place orders 24/7, while also allowing them to check order status and download all current sales collateral with just a click of the mouse.

“Dealers are busier than ever these days, so it made sense to give them this option to make their lives even easier when it comes to ordering NiteRider product,” said Mike Ely, chief operating officer for NiteRider.”

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About the author: Jordan Villella

Jordan comes from the steep streets of Pittsburgh PA, where he learned to dodge cars and rip single track. He has been involved in nearly every aspect of the cycling industry: from turning wrenches, store design, clothing production and bike park creation. Jordan spends his free time racing cross country and cyclocross around North America, though he has been know to enduro every now and then. His love of cycling is only second to his love of his family and punk rock.

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