nuun family grows to five flavours and two sizes



new orange ginger flavour and ‘bigger nuun’ are available now

*nuun is pronounced “noon” and is never ever capitalized

Contact: Boo Turner, Footloose Communications
206.554.1596 mobile or 206.325.6411 land line
[email protected]

(Seattle, WA) nuun-creator of the sugar-free quick-dissolving electrolyte sports drink tablet—has added a new flavour to its family in 2008-orange ginger. Orange ginger is nuun’s fifth flavor— it joins lemon+lime, tri-berry, citrus fruit and kona cola to gives cyclists and runners more choices in the replenishing electrolyte drink.

Orange-ginger is available in two sizes. Each tablet of nuun makes 16 ounces of drink, approximately the size of a bicycle bottle. bigger nuun has a larger tablet size specifically formatted for ease of use in larger 32-ounce or liter-sized bottles and hydration packs. nuun was the first electrolyte drink ideally suited for use in hydration systems, because its sugar-free formula rinses cleanly and will not fuel the growth of bacteria. In 2008, a tube of bigger nuun is included with the purchase of Deuter hydration packs.

When nuun came to market in 2004, it offered active people a new way to hydrate. nuun’s concept—to separate what you drink to stay hydrated from what you eat for energy-defined a new way to replenish electrolytes in a convenient, easy-to-use form. Simply add a tablet to water, let it dissolve for two minutes, and you have a drink containing calcium, sodium, potassium and magnesium—the essential electrolytes that aid hydration.

nuun & company will be sampling all the flavours of nuun and bigger nuun at these upcoming events in April:
April 13 Ford Ironman Arizona Triathlon Phoenix, Arizona
April 17-20 Sea Otter Classic Monterey, California
April 17-20 Boston Marathon Boston, Massachusetts
April 21-27 Tour de Georgia Atlanta, Georgia

source: Bicycle Newswire

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