PANARACER AND CEDRIC GRACIA SIGN R&D AND MARKETING DEAL

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December 8, 2008-Hayward, CA

PANARACER AND CEDRIC GRACIA SIGN R&D AND MARKETING DEAL

Panaracer and Cedric Gracia, have signed a multiyear contract to develop and market a line of Cedric Gracia branded tires to be sold starting in 2010. Jeff Zell, Panaracer Head of Global Marketing says: “Panaracer has long been known as a market leader in the mountain bike market and joining forces with Cedric will help take us to the next level. Cedric is a WORLD CHAMPION and brings years of riding experience in all phases of the sport that is invaluable to us. Combine that with our worldwide R&D team and the results should be spectacular. Needless to say, we’re thrilled to be involved with a rider and person of Cedric’s caliber.”

Cedric Gracia Adds: “I’ve learned a lot about tires after riding all these years on all kinds of terrain. When Panaracer approached me to make my own line of tires I knew this was my opportunity show what I’ve mastered over the years. I won my second MTB ever on Panaracer and I’m looking forward to getting back on the podium with Panaracer again. You’ll get the coolest and most competitive tires ever from me. BRING IT ON!!”

Panaracer is a manufacturer of high quality, Japanese made bicycle tires. For more information contact Panaracer at the address above or go to www.panaracer.com. Cedric is based in Andorra and will continue to race and star in new videos in 2009.For more information on Cedric, go to www.cedricgracia.com .

source: Jeff Zell


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