Pimp My Ride: Jamis Dakota Team XC racer

Check out this go-fast hardtail inpsired by a PAWSitive cause

29er Cross Country
Jamis Dakota D29 XC Race Carbon Hardtail

Tony Hergert’s race bike is dedicated to a cause near and dear to his heart.

Tony Hergert is the defending Master’s Marathon Champion in the National Ultra Endurance Series. His race bike is a gorgeous Jamis Dakota Team hardtail. Out of the box, it weighed a ridiculous 20 pounds. To eke out more speed, he added a full ENVE cockpit and a set of ENVE 50 rims laced to Industry 9 hubs with bladed spokes.

With all the go-fast parts sorted, Hergert turned to the aesthetics. The inspiration for his build is the Rescue Racing Team. This organization raises money for the Charles Smithgall Humane Society, a no-kill shelter in Sautee Nacoochee, Georgia. They also work to raise awareness for spay/neutering programs, microchip implants, and to remind everyone to adopt don’t shop.

To help convey this message, he worked with the crew at STIKRD on custom paw and bone themed decals. Scroll through to admire his build.

Jamis Dakota D29 XC Race Carbon Hardtail

The XC rocket is ready for flight.

Hergert’s build started life as a team edition Dakota. This 2017 model came stock with a SRAM Eagle drivetrain, Fox’s lightweight Step-Cast fork, and Shimano XTR brakes. Hergert pimped it out even further by adding ENVE cockpit components and wheels.

Jamis Dakota D29 XC Race Carbon Hardtail

This bike is hot. No bones (pun intended) about it.

Jamis Dakota D29 XC Race Carbon Hardtail

For the fork, Tony asked for paw and bone decals. He also wanted to subtly incorporate the spay/neuter message.

Jamis Dakota XC Race Carbon Hardtail

The ENVE decals carry the same theme. The blue paw over the anodized orange valve stem is also a nice touch.

Jamis Dakota D29 XC Race Carbon Hardtail

STIKRD also produced custom name decals for Hergert with a skull and crossbone puppy cartoon.

Jamis Dakota D29 XC Race Carbon Hardtail

We wish Hergert the best of luck defending his title this coming season.

If you’re interested in learning more about the Rescue Racing team/club, visit their Facebook page.

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  • Teleken says:

    Great cause to support I hope you have an excellent season. My 2001 Dakota XC was the best riding bike I’ve ever owned.

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