POC has made a mark in the cycling and snow industries for its ability to combine elegant design with innovative safety technologies. The brand was one of the first to herald the benefits of anti-rotational technologies like MIPS and develop multi-impact resistant helmet liners.
In 2012, Black Diamond bought POC from its Swedish founders for $43.5 million and under their ownership continued to expand and grow. Now the company has changed hands again. Global investment firm InvestCorp announced that it has purchased POC for $65 million. InvestCorp already owns several other outdoor brands, including Helly Hansen, Dainese, and AGV.
“We are delighted to be partnering with InvestCorp in the next stage of our development,” said Stefan Ytterborn, POC’s founder. “I am confident that with their support we will continue to grow sales, increase penetration into new markets and drive forward innovation, while not deviating from our ultimate mission of doing the best we can to possibly save lives and reduce consequences of accidents for gravity sports athletes and cyclists.”
POC’s current product line has grown to include everything from helmets, to clothing, and a myriad of accessories, and we’re excited to see how they can continue to grow and innovative by collaborating with brands like Helly Hansen and Dainese.