Random Awesome: Serendipity Abounds in the Halls of Interbike


Getting a feel for the personality and personalities of the bike industry doesn’t take long at a show like Interbike. We thought we’d give you a glimpse by taking you for a stroll through the aisles…

The Future’s So Bright: Just a days after we compared the DeLorean DMC-12 to the new Merlin mountain bike, we stumbled across the stainless steel supercar in the Ryders Eyewear booth.

Tommy D Sighted: If you keep your eyes peeled at Interbike, you’re sure to see a cycling celeb or two. Here Garmin-Sharp rider Tom Danielson–fresh off his third place overall at the USA Pro Cycling Challenge–mugs for the camera with Giro’s animated Sports Marketing Director Chuck Platt.

From Italy with Amare: Officials from Italy’s Grand Tour brought the Trofeo Senza Fine–the Endless Trophy–with them to promote a new Giro d’Italia-branded wine as well as its namesake gran fondo series. Reading through the list of champions inscribed on the golden scroll is like a walk through road racing history. Pretty cool.

Eww Ouch: It happens. We fall down. Thankfully, injury stories often lead to a beer and conversation–in this case with Electra sales rep Gary “My Life Behind Bars” Thornton.

Spaz in a Can: For many attendees, exhibitors and, yes, journalists, this new product is entirely redundant.

Highlands in the Desert: Kilts–they’re not just for bagpipes anymore.

About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

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