Upstart mountain bike brand Revel is barely one year old, with two full suspension mountain bikes in its line. Being new to the scene hasn’t stopped the Carbondale, Colorado-based company from launching a carbon wheel line. Whatsmore, these aren’t rebranded generic carbon wheels made offshore. Revel’s wheels are made in Utah using technologies which the company claims improve ride quality, durability and makes them 100-percent recyclable.
Revel’s rims are made using Fusion-Fiber technology developed and manufactured in an aerospace facility in southern Utah. According to Revel, there’s no environmentally harmful or brittle epoxy in this carbon—it is a highly engineered, high-performance composite polymer that makes for a significantly more durable, lighter, and better riding wheel with a nice damped feel.
Revel RW30 Carbon Wheel Highlights
- Made in the USA
- 100-percent recyclable
- Lifetime warranty
- Offered in 27.5 and 29-inch versions
- Claimed rim weights: 440g 27.5″ / 470g 29″
- Price range: $699 per rim, complete wheelsets retail for $1,975-$2,200
- Available now
- For more information: https://www.revelbikes.com/our-bikes/revel-wheels/
A Decade in the Making
Ten years ago, Revel Bikes founder Adam Miller met Joe Stanish (COO of CSS Composites) on the side of the Sardine Peak trail in Ogden, UT. Joe was VP of Operations at ENVE Composites at the time, and Adam had one of his first jobs in the bike industry working for a bike brand down the road. That meeting led to a business mentorship and great friendship. After a few years of meeting up weekly for beers and bike business chats, Joe approached Adam and Revel in early 2019 with this great idea. He and his team at CSS Composites were developing this incredible new composite material that was stronger, lighter, cost-effective, and made in America. And they wanted to partner with Revel to release the first bicycle rims made from the Fusion-FiberTM, “But what really got my attention was that the material was 100% recyclable,” said Miller. A strategic partnership was born that has grown to where we are today with the release of Revel Wheels.
“Joe and I worked together at RockShox 22 years years ago, so when we started talking about this, I knew it would be pretty damn rad,” said Revel COO Jeremiah Starkey.
Fusion-Fiber is the name of this technology, which encompasses the material and the process. Revel claims it’s unlike any composite material the bicycle world has ever seen. The company partnered with some friends who developed this material in one of the world’s leading aerospace manufacturing facilities in America to come out with the first product made from it—the RW30 rim.
At a basic level, the crew at CSS removed all epoxy from standard pre-preg carbon and replaced it with advanced polymers- think nylon, but on a whole new level. The raw material is a blend of unidirectional long fiber German and Japanese carbon impregnated with this polymer. In its raw form, it is completely stable, has an unlimited shelf life, doesn’t need to be stored in a refrigerated room like standard epoxy pre-preg carbon, and all of this stable and consistent production.
The rims are laid-up and cross-plied robotically, leaving no space for human error or inconsistencies. The rims are then flash welded together, with an exponentially faster cure time than current rim technology. Cure times go from around 45 minutes for a standard thermoset carbon rim to 20 seconds with this system, in a completely controlled environment so every rim comes out the same, every time. When the rim pops out of the mold, there is no epoxy resin to be scraped or sanded and it needs no clear coating. These two steps expose most harmful chemicals to the worker and the environment. Fusion-Fiber has multiple patents pending and is stronger and has much better impact resistance per gram than standard carbon fiber. Where epoxy is brittle and can fracture, nylon is flexible and makes for a quiet, damped ride feel, and better impact-resistant rim.
Pricing, Weights, and Availability
Revel has rims and wheels available now in 27.5 and 29-inch versions. The RW30 is an enduro/trail-rated rim. The 27.5 rim weighs 440 grams and the 29er weighs 470 grams. Revel worked partnered with Industry Nine to complete the wheels. Wheels are available with I9 1/1 or Hydra hubs and Sapim D-light spokes. Rims retail for $699 each and are available in 28H and 32H drilling. Complete wheels are drilled 28H with 1/1 wheels coming in at $1,975 and Hydra complete wheels are $2,200.
Visit https://www.revelbikes.com/our-bikes/revel-wheels/ for more information.