Ride Concepts adds Caroline Buchanan to the team

Adding one of the most talented female riders on two wheels


Bike footwear company Ride Concepts announces Caroline Buchanan as the latest addition to its renowned Factory Athlete team. And though not a household name yet in mountain biking, her biking prowess is unquestioned with a massive array of world championships and national titles. She joins an impressive array of pro athletes managed by Paul Basagoitia, team manager for Ride Concepts.

“I’ve been able to get to know Caroline this year, starting with the Bentonville film festival in spring,” said Team Manager Paul Basagoitia. “She’s arguably the most talented female on two wheels. Like me, she’s faced adversity with major injuries. This is when brands in the industry need to step up and support athletes. Caroline was left with only a few sponsors after her challenges. We knew we had to join forces and I’m so excited that we can be a part of her next steps.”

Buchanan, an Olympian who holds six elite World Championships and twenty Australian National titles over three cycling disciplines, is currently training for the 2020 Tokyo Olympic Games where she will compete in BMX.

The year-old Ride Concepts shoe brand has built up an impressive array of team riders

“I live for that uncompromising ride and inspiring others to fall in love with riding,” said Buchanan. “I’m stoked to join the Ride Concepts party, and thankful for the support towards my mountain bike goals and overall 2020 Program!”

In addition to the Olympics, Buchanan will focus on Sea Otter, Crankworx, Red Bull Pump Track World Championship, and select women’s freeride, slopestyle and dirt jump competitions.

Buchanan is especially proud to help progress women in sports and through her NextGen program financially assists, mentors and promotes the causes of young women.

Like team manager Paul Basagoitia, Caroline has had setbacks. But the recovery and the will to rise up and ride once again is inspirational to see.

How shoe start-up, Ride Concepts is able to attract some of the best riders in the world is quite a story. Learn more the company HERE. And check our review of the new Powerline shoe HERE. With Caroline’s broad cycling range, she’ll go through most of the shoes on the Ride Concepts line. But her daily drivers will be the Transition and the Traverse.

Ride Concepts is a rider owned bike footwear company based in Truckee, CA with a complete offering for men, women and youth. For more information, visit www.rideconcepts.com and @ridecncpts.

About the author: Francis Cebedo

The founder of mtbr and roadbikereview, Francis Cebedo believes that every cyclist has a lot to teach and a lot to learn. "Our websites are communal hubs for sharing cycling experiences, trading adventure stories, and passing along product information and opinions." Francis' favorite bike is the last bike he rode, whether it's a dirt jumper, singlespeed, trail bike, lugged commuter or ultralight carbon road steed. Indeed, Francis loves cycling in all its forms and is happiest when infecting others with that same passion. Francis also believes that IPA will save America.

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