At its core, freestyle mountain biking is an expression of creativity. The same lines can be ridden by hundreds of riders, but only those with the mark of greatness can bring a distinct style to the biggest terrain. To honor this ethos, the Trek C3 Project partnered with JBL and the industry’s leading cinematographers to create a series of films that highlight each C3 Project rider’s dream session.
Every trail starts with a shovel. For the sixth and final installment of the C3 Project Summer Series, cinematographer Nic Genovese of Mind Spark Media takes us back to the roots, reminding us to acknowledge the magic created by mountain biking’s unsung heroes: trail builders. Watch as Ryan “R-Dog” Howard carves his way down the lush Sunshine Coast of British Columbia, throwing down big whips and endless style on an old favorite, and doing his part to shape the trail for riders to follow.
Want to see more from this project? Here’s Brandon Semenuk throwing down in his own backyard, and Casey Brown going deep into the British Columbia backcountry. Check out the rest of the videos at www.trekbikes.com