– Canada-Based Performance Eyewear Company Supports Popular Multi-Day Mountain Bike Race From Victoria To Whistler –
NORTH VANCOUVER, Canada (June 24, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, will sponsor the world-class BC Bike Race which runs from June 28-July 4. In its second year, the seven-day, multi-stage mountain bike race from Victoria to Whistler, British Columbia, is touted as one of the most challenging races of its kind. It’s the type of event that mirrors Ryders Eyewear’s motto of “Ride for Real.”
“We are happy to sponsor this event since it reflects Ryders motto “Ride for Real,” says marketing coordinator Jenya Draganov. “The Ryders brand appeals to athletes dedicated to their sport, and since this event is all about that we feel the exposure we gain from attending is vital.”
As a Gold Sponsor, Ryders Eyewear we will be providing its sunglasses to all the race participants and handing out lanyards for race IDs. Ryders Eyewear representatives will also be present at the event, along with event banners and an exhibition tent. Staying true to their motto, Ryders Eyewear CEO Brent Martin will be racing in this year’s event representing the Ryders team.
The BC Bike Race is much more than the challenge of the ride…it’s about everything experienced along the way. From spectacular scenery, fascinating culture and interesting people, the race is as much a social gathering as competitive event. The stages of the race wind through nine beautiful west coast communities, each showcasing unique qualities and elements that make British Columbia a world-class destination for athletes and adventurers.
For more information about the BC Bike Race and to follow participant’s progress check www.bcbikerace.com.
For more about Ryders Eyewear and their new Adrenaline and Chill Collections check www.ryderseyewear.com.
About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications
source: Keith Cozzens