When you walk in to the factory side of the Santa Cruz headquarters, the first thing you notice is the checkered floor. The second thing you notice is the tape. From start to finish, every bike Santa Cruz builds and releases into the wild, follows the path of these sticky markings. Our penchant for “everything organized” was in its glory every step of the way.
Though Santa Cruz has only in this facility—which used to be home to Wrigley Gum—for about a year, already the process has been revised and refined three times.
Once the suspension is installed, the frame continues its journey on Santa Cruz’s numbered homemade build carts. In fact, word is they were designed by the company’s COO who used to be in the engineering department.
On board is a holder for the frame, as well as a table top where “pickers” can easily place the smaller components as they roll through the rows of shelving.