Sidi Lowers Prices to Help Cyclists Enjoy their Passion


The best quality shoes on the market, now available at a better price.

Boulder, CO, (March 10, 2009) – Visit your favorite Independent Bicycle Dealer in March and discover Sidi’s latest cycling shoes at a more affordable price.

Veltec Sports, the U.S. distributor of top performing, Italian-made Sidi cycling shoes, announced today that it is reducing Sidi prices to help consumers get into a pair more easily. As of March 9, 2009, all Sidi cycling shoes at the retail level will have an 8-15 percent lower price.

The price decrease is related to the anticipated drop in the Euro. Veltec is anticipating lower prices in 2010 and wants to pass that along to customers at the start of the 2009 cycling season.

“Now that there is some renewed confidence in the US dollar, we are passing the benefits of a lower Euro on to the consumer” said Manfred Krikke, CEO of Veltec Sports. “A tough economic environment causes a lot of stress for consumers and retailers and riding is a great way to blow off some steam. Great fitting shoes are essential to a good riding experience. As the most experienced riders all know, a Sidi shoe fits like a glove and lasts for years.”

Famed cyclist, Paolo Bettini says of his Sidi’s, “In the course of a career a cyclist changes many things: jerseys, bicycles, direction, often teammates and opponents. Only one thing has never changed in all this time, the shoes I use. My Sidis have followed me to every corner of the world. They are a symbol of the many great successes that I have achieved to the music of my pedaling from victories in the Italian National Championships, to the successes in Stuttgart thru Athens and Salzburg.”

Sidi shoes are widely viewed as the best cycling shoes on the market. The fit, quality and style of a Sidi shoe are unparalleled. It is also the only cycling shoe on the market that is still made by hand in the Sidi factories in Europe. You can now own a pair of the same shoes Bettini rides at more affordable prices. Sidi shoes are available only through Authorized Sidi dealers. To find the Sidi dealer nearest to you, please go to

About Veltec Sports: Veltec Sports, Inc. is a leading marketer and distributor of cycling’s best-known brands. Veltec’s brand portfolio includes: Sidi cycling shoes, Descente cycling apparel, Shebeest women’s cycling apparel, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed core cyclists and their passion for riding, and living a healthy and sustainable lifestyle. Visit the company’s Web site:, to learn more.

source: Ashley Gonnella
Verde PR & Consulting

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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