Specialized wins Bicycle Friendly Business gold award


Morgan Hill, CA – March 16, 2010 – The League of American Bicyclists presented Specialized Bicycle Components with a Bicycle Friendly Business Gold award at the 10th Anniversary National Bike Summit in Washington, D.C. on March 9, 2010.

The Bicycle Friendly Business (BFB) program recognizes employers’ efforts to encourage a more bicycle friendly atmosphere for employees and customers. The program honors innovative bike-friendly efforts and provides technical assistance and information to help companies and organizations become even better for bicyclists.

The Winter 2010 edition of the awards were granted to Specialized and 50 other recipients, just 9 of which received Gold status. Since the League of American Bicyclists’ business initiative started in 2008, growing out of the LAB’s Bicycle Friendly Community program, these awards are just the fourth time the BFB’s have been presented.


“You would think that simply working in the bike industry is enough to be considered bike-friendly,” said Ian Dewar, Marketing Manager for Partnerships. “But the BFB awards really target specific initiatives and bike-commuter friendly practices. Specialized’s business model is based on the idea that happy, healthy people on bikes make for a passionate, creative workforce. To support this ideal, we installed initiatives and fixtures when we originally moved to Morgan Hill years ago.”

Located in the heart of Morgan Hill, CA since 1982, Specialized Bicycle Components is at the southern edge of the San Francisco Bay area. The surrounding streets are a maze of bike lanes and quiet neighborhoods that lead to quiet, picturesque avenues and quiet country roads – perfect for safe bike commuting. The company also supplies employees and visitors with ample bike parking, shower and locker facilities, and promotes a cycling lifestyle among all its employees.

“We also have a Commuter Club, which actually pays employees one dollar for every one-way commute they do by bike,” said Dewar. “Every employee who commutes by bike can actually see how many miles they have logged annually, how many tons of CO2 they have saved and how many dollars they will receive at the end of each quarter. It’s very motivating!”

In addition to its year round cycling-friendly business acumen, Specialized is also a strong supporter of Bike to Work Day and National Bike Month through commuter challenges, a company breakfast, organized rides, in addition to other community-oriented initiatives.

With a strong ethical and financial commitment to bicycle advocacy, Specialized also ensures that cycling-friendly programs and groups benefit from the company’s $1.4 million global advocacy budget, including groups at the Local, State and National level.

In fact, in order to facilitate some locally-oriented projects, in late 2009 Specialized kicked off its new Dealer Grant Program. Partnering with Specialized dealers around the country who are working with local bike-oriented charities, the Dealer Grant Program ensures that over $150,000 of Specialized’s advocacy budget is filtered straight to grassroots efforts.

“This Bicycle Friendly Business is making a difference for employees, customers, and communities,” said Bill Nesper, Director of the Bicycle Friendly America Program. “Specialized promotes bicycling as a viable form of transportation and gives their employees choices and options that make biking to work easy and fun.”

About the LAB – The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America’s 57 million bicyclists, including its 300,000 members and affiliates. For more information or to support the League, visit www.bikeleague.org

About Specialized – Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California, with global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment that provides a true performance benefit.

source:Richard Belson

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