Norco Reviews and News


The Norco Roundup – Jill K from Prototype to Podium


From Prototype to Podium – Jill Kintner’s Slalom Secret An athlete of any sport depends on several things for success to even be a possibility. Fitness, skill and experience play major roles but without the right tools, success may well be a hopeless aspiration. When it comes to mountain biking, one such integral tool is […]

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2012 Norco Sight Review


Norco has been a household name for mountain bikes here in British Columbia, Canada for as long as I can remember. They are a company that is continuously evolving

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Norco Fluid 9.2 29er and Aurum DH


Dustan from Norco shows us their new 2013 model 29er – the Fluid 9, which features 100mm of rear travel and is a less expensive option than either of the other full suspension 29er offerings (the XC Marathon race oriented Revolver and the All Mountain oriented Shinobi). Although the amount of travel is the same […]

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Norco 650b Prototypes – A.R.T. with Gravity Tuning


I got to chat with Norco’s Engineering Manager PJ Hunton about two brand new 650b prototypes. Shown here is the 160mm bike that is NOT the Range 650b. This bike has been completely designed from the ground up as a new model. This is a very early prototype and there are only 5 of these […]

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2012 Norco Revolver 1 Review


Photos by: Dave Mackie Photography The 2012 Norco Revolver 1 after a few months’ worth of testing in one of British Columbia’s wet and wild winters. MTBR.com covered the Norco 2012 Product Launch in Whistler, BC last August, where we introduced all of the company’s bikes that were slated for release over the coming months. […]

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Norco April 2012 News


Bikes Are Cool! Are we finally shaking off Mr. Winter and getting to some springtime weather? March has come and gone and it was a wet one around here. I still managed to ride pretty much every day last month, even if it was a quick rip in the morning with my pup, or a […]

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Norco Bicycles Internationally Acclaimed with Trail Bike of the Year Award


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The Culture of Being Green


Pedaling green: How one company is making it a part of its culture Vancouver, BC – February 23, 2012 – Wearing bright green T-shirts that read “I’m greener than this shirt,” the aptly named Green Team at Norco cheers on three staff members pedaling furiously on bicycles. With big smiles and onlookers lobing shouts of […]

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The Norco Roundup – 2012 Event Schedule is Out


Norco’s Upcoming Event Schedule A 2012 Where and When Norco has a jam packed event schedule for the 2012 season. Nearly every weekend Norco is on-site showing off new products, supporting races or fixing bikes at a charity ride. Traveling around North America the Norco event crew will travel see a very large chunk of […]

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February 2012 Norco News


A Brief History Through Time Progress through Change The 1992 Norco Rampage was the first Mountain bike to be engineered specifically for use with a suspension fork. Before this time, if a bike utilized front suspension there was a geometry tradeoff based on the elevated front end and slack, tall geometry. In its day, this […]

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Lezyne Partners with Team Norco International


San Luis Obispo, CA – Lezyne is proud to announce a partnership with Jill Kintner and Bryn Atkinson of the newly formed Team Norco International for the 2012 season. Jill Kintner, an Olympic BMX Bronze Medalist, is one of the most dominant female cyclists in the world, and is ready to take on the 2012 […]

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The Norco Roundup – 2012 Has Arrived


Making Bikes We Want To Ride As we kick off yet another year I would like to share is how proud I am of the Norco Team. I use the word “Team” in a pretty loose connotation as I’m not necessarily talking about our actual Factory Team Riders or Factory Supported Privateers (although I’m proud […]

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Mike Hopkins Signs With Norco Bicycles For 2012


Vancouver, BC – January 9, 2012 – Mike Hopkins Signs With Norco Bicycles for 2012 Rossland BC native Mike Hopkins has signed on with Norco Bicycles for 2012 as an independent rider. For the upcoming riding year, Mike will be aboard the Norco Aurum, Sight, Shinobi, Rampage and custom slopestyle frames as he accomplishes his […]

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Jill Kintner and Bryn Atkinson Join 2012 Norco World Team


Vancouver, BC – January 4, 2012 – Norco Bicycles Welcomes Jill Kintner and Bryn Atkinson to Norco World Team Norco Bicycles has partnered with Jill Kintner and Bryn Atkinson, as title sponsor, to re-launch the Norco World Team. For 2012 the team will racing the downhill race scene aboard the newly designed AURUM downhill bike. […]

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Norco Announces Toronto Partnership Store


Norco is excited to announce the launch of its first Toronto partnership store, Cyclepath Yonge and Eglinton. A new brand initiative to provide a complete cycling experience to consumers, the new store will highlight the Norco Bicycles line, proprietary brands like Axiom and Adams Trail-A-Bike and Norco’s many distributed brand offerings such as Ridley bikes […]

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Norco News December


Wow, Another Year Wrapping Up I just can’t wrap my head around 2011 being almost done. It seemed like just yesterday I was in a pool starting training for my ½ Iron event – and that was last January. Yikes, where did this year go? So much has happened. The new 2012 bikes are arriving […]

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Norco News November – Dreaming and Cross Training


Dreaming and Cross Training Well, the season is finally wrapping down. Sure there are still a few Cross races going on, but by in large if you are still pedaling, it is probably for fun. Sadly, depending on where you live, you may have even put away your bike for the year. That’s already happened […]

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2011 SF Bike Expo


Come and join us for the 4th Annual San Francisco Bay Area Northern Bicycle Expo! Mtbr and RoadBikeReview are proud sponsors of the show and will be there both days. November 12th & 13th Cow Palace, San Francisco, CA Doors open @ 10 AM https://sfbikeexpo.com/ The San Francisco Bay Area Bicycle Expo is many things […]

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Norco Opens Cap’s Westwood Cycle Partnership Store


Norco Bikes is proud to be partnered with the Cap’s Westwood Cycle retailer chain in opening the first Norco Partnership Store. This new store is a Norco Branding tool that highlights the Norco Bike Line, proprietary brands such as Axiom and Adam’s Trail-A-Bike as well as Norco’s many distributed brand offerings. Through this new partnership […]

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Norco News August – 2011 Is Flying By and 2012 Is On Its Way


Wow, so much has happened over the past 30 days that it feels like an entire year has passed. We finished up with the last of the Ride to Conquer Cancer events (Alberta and Montreal) and enjoyed supporting the many riders out there doing their part to raise funds for Cancer Research. Amazing events that […]

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2012 Norco Aurum


2012 Norco Product Launch Whistler, British Columbia 18-20 July 2011 Downhill 2012 Norco Aurum The 2012 Norco Aurum is a purpose-built downhill bike with 200mm of front and rear wheel travel that is designed to give its riders every possible advantage on the race course, whether it’s at their local race series or on the […]

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2012 Norco Revolver, Sight and Aurum – First Ride Impressions


2012 Norco Product Launch Whistler, British Columbia 18-20 July 2011 Demo Rides in the Whistler Valley The trails in the Whistler Valley area exist because of a dedicated community of builders and the advocacy work of the Whistler Off Road Cycling Association – commonly referred to as WORCA (www.worca.com). Founded in 1989 to protect bike […]

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2012 Norco Phaser, Shinobi, Range and Truax


2012 Norco Product Launch Whistler, British Columbia 18-20 July 2011 Other 2012 Norco Bikes In addition to the introduction of Norco’s brand new models, there were a number of other notable bikes that remain on the roster and are definitely worth mentioning. 26” XC Race / Trail 2012 Norco Phaser The 2012 Phaser is a […]

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2012 Norco Sight


2012 Norco Product Launch Whistler, British Columbia 18-20 July 2011 26” Trail 2012 Norco Sight New for 2012, the Norco Sight is a versatile 140mm travel bike for a rider who likes to do a little bit of everything, whether it’s ripping through classic marathon-length events like The Test of Metal in Squamish, British Columbia, […]

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2012 Norco Revolver


2012 Norco Product Launch Whistler, British Columbia 18-20 July 2011 29er Marathon 2012 Norco Revolver Hot on the heels of last year’s well-regarded Shinobi comes the 2012 Norco Revolver, a trail-focused ride that features 100mm of front and rear travel. Intended for riders who love pounding through rolling singletrack with friends or participating in long-distance […]

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2012 Norco Mountain Bike Product Launch


The 2012 Norco Product Launch is underway in Whistler BC. There are a ton of new bikes and we want you to know all the details. Here is a quick rundown of the Revolver, Sight, and Aurum, the latest and greatest from Norco. See New 2012 Road Bikes and Cyclocross Bikes from Norco on RoadBikeReview.com […]

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Norco News July


A Quick Aside for a Mountain Bike Oasis On the drive back from Alberta following the 2011 Ride To Conquer Cancer in Calgary we took the long way back through a small town called Hinton. Nestled onto the Eastern edge of the Rocky Mountains Hinton is a town of less than 10,000 people. There is […]

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Norco Shinobi 2011 Review


Norco Shinobi 2011 Review Review, photos and videos by Lee Lau   Overview and summary Norco is one of Canada’s biggest bicycling brands and, as such, has a large lineup of bikes. Till this season Norco lacked a full-suspension 29er. With the introduction of the Shinobi, Norco addressed this omission and did so with style. The […]

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Norco Launches Truax – An Evolution of Shore


2011 has been a great year at Norco Bicycles. The launch of Advanced Ride Technology (A.R.T) has brought both improvements and new models to the lineup including the Range, Shinobi, Vixa and Phaser models. A new model has been announced though for release Spring 2011. This all-new 180mm Freeride bike is called the Norco TRUAX. […]

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Norco Bicycles Boosts its Support in the Fight Against Cancer


NORCO BICYCLES BOOSTS ITS SUPPORT IN THE FIGHT AGAINST CANCER Port Coquitlam, British Columbia – Norco Bicycles, Canada’s largest cycling manufacturer and distributor, is giving its support for the Ride to Conquer Cancer a big boost by signing on as an official bicycle and tech support sponsor for all four RTCC events in 2011. As […]

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Norco E-News – What's Your 2011 Plan?


What’s Your 2011 Plan? So here we are, nearly a week into the New Year. Wow, time flies! I’m not big into New Year’s resolutions, as I don’t want to be one of those people that plan unrealistic or unachievable goals that just get shelved after a month or so of half hearted effort. That […]

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Norco E-News – Time For Something A Bit Different


Norco E-News – Time For Something A Bit Different View Norco’s complete December Newsletter here. Time for something a bit different. You know, sometimes it is better to do just that – Do something completely different. I’ve been asked many times, “how do you stay so excited about riding day after day, year after year […]

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Norco E-News – We are gonna get wet


From about mid October on, riding starts to change. Sure you can still ride, but you’re gonna get wet, and you’re gonna get mucky. That’s okay though, there are ways to minimize the yuck factor, and hey. many people really like to get out there and get wet and mucky. For some, it can be […]

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Norco Judan 29er Belt Drive Review


  Norco Judan (large) $1799 ¤ Reynolds 525 Chromoly frame with custom belt compatible dropouts with integrated belt tensioning system ¤ Lightweight Manitou Minute 29er fork ¤ Innovation at its finest! Gates Carbon Belt Drive with a 48T front sprocket and 28T rear cog; equivalent to a 32Tx20T chain drive ¤ Gates Carbon Drive—lighter, quieter, cleaner […]

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Norco Phena Review


Test Rider name: Tiffany Allmandinger Age: 34 Height: 5’6” Inseam: 33” Weight: 135 lbs Bike Tested: Norco, Phena (Small) Pros: Fun Affordable Good fit Cons: Heavy Needs certain components upgraded immediately: Handlebars, seatpost quick release, saddle Slightly over priced   Introduction When first asked to review the Phena I was, I admit, skeptical. I’ve been […]

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Norco Launches 2011 Website


Norco Launches 2011 Website Port Coquitlam, British Columbia – Norco Products LTD has now launched the 2011 Norco BIkes website norco.com. Loaded with features, the new site offers users functionality such as region specificity, zoomable bike images and a complete Events Calendar including team appearances and Trials-of-Life Presentations. While you are visiting the site be […]

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2011 Is Here Already?


Seems funny to be already talking about and seeing 2011 bikes running around in late July or early August, but it’s true. They are here – or at least some of them anyway. This … read more Versatility for all terrains – The All Mountain Experience For 2011 there are some big changes to the […]

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Norco 2011 Range – All Mountain 6" travel bike


By far, the most popular bike at the 2011 Norco Product Launch is their all new “Range”. The Range is replacing the LT 6 series. It is a 6″ travel all mountain bike that can even handle light freeriding. In this video, Engineering Manager PJ Hunton explains the details of the Range: Highlights: -160mm of […]

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Norco 2011 Shinobi – All Mountain 29er


Norco is launching several new bikes at their 2011 Product Launch. One of the most highly anticipated models is the Shinobi 29er. This bike was shown in prototype form at Sea Otter and is shown here in final production form. In this video, chief Norco engineer PJ Hunton shows us the highlights of the Shinobi: […]

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Norco LT 6.1 2010 – Review


Norco LT 6.1 – 2010 Review Review, photos and videos by Lee Lau First Looks and components The Norco LT 6.1 is a long-travel bike from Norco that sits in the “all-mountain” category but with a bias to downhill performance. I’ve already taken a look at the Norco LT 6.1’s components and briefly reviewed the […]

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Norco LT6.1 – 2010 – first look


Norco LT 6.1 – 2010 – First look Review by Lee Lau ________________________________________________________________________________________________________________________________________________________________________ Norco is a Canadian company that’s established its bona fides in designing bikes that deliver value for money. Norco provided me with the LT 6.1 bike to ride and long-term test. This “First Looks” article serves as an introduction to the LT 6.1; […]

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Register Your Norco Bike and You Could Win a Norco Empire frame


Norco owners, register your Norco bike and you will be eligible to win a FREE Norco Empire Frame! More info here: https://www.norco.com/blog/1167/register-your-bike-and-you-could-win-a-norco-empire-frame/ source: Dustan Sept, Norco.com

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Norco Partners to form Dirt Norco Race Team


Jan. 28, 2010, Port Coquitlam BC. This coming race season there will a Norco Team DH flying down not only the Women’s World Cup circuit but also the Mens. For 2010 Norco has partnered with Dirt Magazine to create the Dirt Norco Race Team. World Cup racers Ben Reid and Dan Stanbridge will be aboard […]

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Norco E-News – 2010 Here We Are!


January 2010 Was it just me or did 2009 fly by? A lot has happened in the past 12 months, there were highs and lows, victories and losses . A few points stand out like gas prices hitting record… Read More>>

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Sam Dueck Joins The Norco Factory Team


November 18, 2009 (Port Coquitlam BC.) Norco Bikes is proud to announce the addition of Slopestyle rider Sam Dueck to the 2010 Norco Factory Team. Sam has come off a great season boasting fantastic results such as 5th at Crankworx Colorado and 2nd at Goat Style in Creston BC. For the 2010 competition season Sam […]

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Norco E-News – Fitness… Hard to Get, Easy to Lose.


Fitness… Hard to Get, Easy to Lose November 02, 2009 Fitness is like going to Vegas with a pocketful of cash. It probably took you a while to get it, but you can sure lose it in a hurry. read more Time to Start Bike Commuting November 04, 2009 Commuting to work, school or anywhere […]

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Norco E-News – Are You Ready?


Are You Ready October 14, 2009 As we roll from summer season over into fall and winter, I have just one important question to start off this month’s rambling: Are you ready to give up your bike riding? If the … Read More Why I Love My Bike October 14, 2009 Love is a strong […]

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2009 Norco Fluid LT 2


  Norco Fluid LT 2: (X-Large) $3375 Travel: 137mm-152mm Weight: ~35.5 lbs/16.6 kgs Website www.norco.com Pros: 1. Solid feel and great handling 2. Comfortable, neutral and natural body position 3. Solid steering, not twitchy 4. Good component to price ratio 5. Corners very well 6. Solid frame, stiff front and rear ends Cons: 1. Pedal […]

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Norco Launches 2010 Website


September 8, 2009 (Port Coquitlam BC.) Norco Bikes is proud to launch the 2010 norco.com website. The new site includes advancements such as category intro videos, bike search, improved navigation, expanded media presence and more. Have a look at the new site and you will see the improvements, new bikes and more first hand. Also, […]

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2009 Norco A-line


Review by Sharon Bader In 2009 Norco has completely revamped its DH line. Using the same hydroformed frame with adjustable 8-9inch of rear travel as the A-line Park edition and DH Frame the lower spec’d Aline makes up this worthy trio. Coming in three sizes for 2009 I was on the small frame which was […]

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