TREK Announces Title Sponsorship of 2010 Dirt Series


Online Registration is Now Open for Women-Focused Mountain Bike Skills Camps


(Madison, WI) — Trek Bicycle, North America’s largest domestic manufacturer of bicycles, announced its
title sponsorship of the 2010 Trek Dirt Series mountain bike skills program today. Designed to help riders of all experience levels, particularly women, take their cross country, downhill and freeride skills to the next level, the Trek Dirt Series will travel to 16 locations throughout the Western U.S. and Canada providing beginner, intermediate, advanced and locale-specific instruction at each weekend-long camp.

“I’m extremely excited to be working with an organization that has so much experience and such
enthusiasm for supporting women in mountain biking,” remarked Whistler-based Dirt Series camp founder
Candace Shadley. “With Trek’s support, we’ve been able to dramatically increase our resources and
expand our operation for 2010. This will be our first year providing instruction as far east as Colorado and
also the first year our riders will have access to Trek’s WSD Factory Demo Team and fleet of demo bikes
at every event.”

Already in its tenth year of existence, the Trek Dirt Series delivers world-class instruction with the goal of
developing skills through a supportive, step-by-step process that helps riders move beyond their fears to
truly enjoy the fun of mountain biking. Over 5,000 riders, both male and female, have pedaled through
the program since its inception in 2001, making the Trek Dirt Series one of the oldest and most popular
MTB skills camps in existence.

“Trek is pulling out all the stops for the 2010 Trek Dirt Series,” said Dean Gore, Director of Marketing at
Trek. “We’re eager to augment our support for the growing women’s MTB market in North America and
excited about partnering with a program as established and valuable as the Dirt Series.”
Online registration for all 2010 Trek Dirt Series events opens February 1st at
Interested parties are encouraged to register for their desired locale sooner than later as registration for
some locations filled up in as little as 48 hours in 2009.
For more information on the Trek Dirt Series, visit



About Trek Bicycle:
Trek Bicycle Corporation is a global leader in the design and manufacture of bicycles and bicycling-related
products and accessories. From Tour de France-winning road bikes to tricycles designed to introduce the
next generation of riders to the possibilities of pedal-power, Trek has a bike for nearly every rider. More
than a bike company, Trek is committed to breaking down the barriers that prevent people from using
bicycles more often for daily transportation, recreation, and inspiration, believing that the bicycle can be a
simple solution to many of the world’s biggest problems, including obesity, traffic congestion, and climate
change. For more information about Trek, visit

About Dirt Series:
Dirt Series Mountain Bike Camps offer personalized instruction, professional programming, and an
incredibly skilled, enthusiastic, and supportive coaching staff. Since 2001, the program has run over one
hundred weekend camps, both women’s only and co-ed, and taught over five thousand individual riders—
beginner through advanced, cross-country, freeride, and downhill inclined. For those looking to learn new
skills, increase confidence on the bike, or simply enjoy the sport like never before, the Dirt Series camps
are a dream. For more information about Dirt Series, visit

source: Jo Fergie
Program Co-ordinator
[email protected]

About the author: Gregg Kato

Gregg Kato studied journalism and broadcasting in college while working many different jobs including deejaying, driving a forklift and building web sites (not all at the same time). Kato enjoys riding local Santa Cruz trails. Besides being an avid mountain biker, he is also a motorcycle fanatic. Two wheels, one Passion.

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