Shimano is expanding its commitment to global mountain bike advocacy by growing its support for the International Mountain Bike Association’s (IMBA) efforts.
In addition to its ongoing partnership and working relationship with IMBA, Shimano will become the Founding Sponsor of IMBA’s Dig In program through a multi-year donation to fund the creation of new mountain bike trail projects.
To kick off this new partnership, Shimano released its Shimano Originals video feature, “Shape Your World,”that celebrates mountain bike trail builders. showcases their efforts to create and sustain places to ride and make their mark on the sport.
“Shimano understands that we all must play a part in contributing to the future of the sport of mountain biking and for decades we’ve created partnerships and efforts to make a difference globally,” said Nolan Moser, Vice President, Bicycle Division from Shimano North American Bicycle, Inc. “We’re excited to grow our support for IMBA at the ground level with the Dig In program as it will support local trail projects being planned or currently underway in a variety of locations serving a diverse group of riders.”
IMBA recognizes that all trails are local, and many great places to ride mountain bikes owe their existence to the tireless efforts of IMBA Local Partner organizations. IMBA wants to strengthen its collaboration with local partners to put as much money toward local projects as possible. Dig In will provide a new avenue to raise funds for mountain bike projects through crowd-sourced contributions and matching industry donations.
“Our Dig In Campaign will be a fresh take on IMBA’s traditional ways of providing funds. Bridging the gap between national and local fundraising efforts will put more trails in more places, more quickly, to grow the number of mountain bike trail communities. When everyone has access to great trails, people, communities and economies benefit,” said Dave Wiens, IMBA Executive Director.