Video: Shaun Palmer comes home as new Intense team manager, brand ambassador

Mountain bike, snowboard and motocross legend goes back to his roots


Intense Palmer

Shaun Palmer lamenting what could have been in Intense Cycles’ video Sean Palmer Coming Home.

Intense Cycles has tapped action sports legend Shaun Palmer to be their new brand ambassador and talent scout, with hopes of putting the storied SoCal brand back on top of the World Cup podium. It’s a homecoming of sorts for Palmer, who along with a handful of other Southern California superstars helped to put the Temecula, Calif. brand on the map, riding the M-1 DH bike to victories all over the world in the 1990’s.

In addition to ambassador and team duties at Intense, Palmer will also make dealer visits and serve as a tech rep for the brand according to Marketing Manager Jenifer Gabrielli. And while she says Intense is targeting the downhill World Cup, fielding slopestyle and enduro athletes will also likely be a goal.

Intense Herrick Palmer

Intense CEO Andrew Herick (left) hangs out with Palmer and one of his signature vintage Cadillacs during the shooting of Sean Palmer Coming Home.

About the author: Don Palermini

Chicago-born Don Palermini became a cycling-based life-form in the sixth grade after completing a family road bike tour of his home state. Three years later he bought his first mountain bike to help mitigate the city's pothole-strewn streets, and began exploring the region's unpaved roads and trails. Those rides sparked a much larger journey which includes all manner of bike racing, commuting, on- and off-road bike advocacy, and a 20-plus-year marketing career in the cycling industry that landed him at his current gig with Santa Cruz bicycles. Now residing in the San Francisco Bay Area, his four favorite words in the English language are "breakfast served all day," together in that order.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *





© Copyright 2020 VerticalScope Inc. All rights reserved.