Respect and Pride
The key thing we learned during our visit the Vittoria in Thailand is the company’s respect for the land and the people. They value its traditions and maximize resource and talent where its available. They’re a global company with over 1500 employees and the Thai workforce use their talent and work ethic to create great product.
Thus, what we saw were not only smiles from the crew but pride in ownership as well. The factories and testing facilities were organized and immaculate. Works seemed genuinely motivated and displayed skill and professionalism in their tasks. Some fed the rubber into the rollers and some operated lasers to make sure every tire casing was up to spec.
Something called Graphene
You’ll hear a lot about graphene as this visit was highlighted by the second version of this wonder material. Vittoria first began developing its Graphene technology in 2013, launching it two years later in 2015. The company found that graphene, an allotrope of carbon, like charcoal and diamond is small enough that it can fill the gaps between rubber molecules to create a stronger compound. Thus it can make rubber better, stronger, lighter. Vittoria uses Graphene in tiny flake powder form and bonds it with the rubber composition of its tires. And now Vittoria is the largest consumer of Graphene in the bike industry using over two tons of it per year. For reference, one gram of graphene is enough for 2,600-square-meter surface of rubber.