Vittoria Factory Tour – Part 1

Traveling to the land of rubber to see a world-class facility

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Respect and Pride

The key thing we learned during our visit the Vittoria in Thailand is the company’s respect for the land and the people. They value its traditions and maximize resource and talent where its available. They’re a global company with over 1500 employees and the Thai workforce use their talent and work ethic to create great product.

Thus, what we saw were not only smiles from the crew but pride in ownership as well. The factories and testing facilities were organized and immaculate. Works seemed genuinely motivated and displayed skill and professionalism in their tasks. Some fed the rubber into the rollers and some operated lasers to make sure every tire casing was up to spec.

The master profile of the extruded rubber, most likely the Corsa is profiled here and as a sample is taken out of the production line, a laser measures the actual tire and compares it to the spec.

This plate is an extruder used to push out and form 4 rubber compounds into one tire casing/tread

Labeling, precision and cleanliness were key attributes of the testing lab.

More testing

Each batch of rubber is put through a battery of tests

The chemical components are always measured and tested.

A batch of rubber is labeled and tested

Many of the test machines are produced in Germany according to Vittoria’s specifications.

Cutting the tensil test sample

After every test comes measurements

Something called Graphene

You’ll hear a lot about graphene as this visit was highlighted by the second version of this wonder material. Vittoria first began developing its Graphene technology in 2013, launching it two years later in 2015. The company found that graphene, an allotrope of carbon, like charcoal and diamond is small enough that it can fill the gaps between rubber molecules to create a stronger compound. Thus it can make rubber better, stronger, lighter. Vittoria uses Graphene in tiny flake powder form and bonds it with the rubber composition of its tires. And now Vittoria is the largest consumer of Graphene in the bike industry using over two tons of it per year. For reference, one gram of graphene is enough for 2,600-square-meter surface of rubber.

Massive testing machines test tires to failure.

This machine can measure wear with load straight down and at an angle.

Incredibly loud and powerful load tester

Rolling resistance is a true enigma and Vittoria has invested significant resources to understand it and minimize it.

The factory looks like a laboratory in many parts.

The end product of the rubber mixing plant goes to another factory for production.

Color is added

Color on the casing is good

The mixed rubber compounds are prepped and transported to another factory

Continue to the next page and a full photo gallery ยป

About the author: Francis Cebedo

The founder of mtbr and roadbikereview, Francis Cebedo believes that every cyclist has a lot to teach and a lot to learn. "Our websites are communal hubs for sharing cycling experiences, trading adventure stories, and passing along product information and opinions." Francis' favorite bike is the last bike he rode, whether it's a dirt jumper, singlespeed, trail bike, lugged commuter or ultralight carbon road steed. Indeed, Francis loves cycling in all its forms and is happiest when infecting others with that same passion. Francis also believes that IPA will save America.


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  • db says:

    Fascinating, love seeing the actual manufacturing and factory.

  • Greg F. says:

    I have been rocking Vittorias since they were making the tires under the brand name GEAX. Probably one of the most underrated tire companies out there. Tires in the TNT version are supple, great traction and always wore like iron. The GOMA 2.4 has been my go-to tire for YEARS however with the G2.0 release they removed it from the line-up completely. Always a bit larger at 2.45+ inches and produced great traction regardless of the terrain or conditions. For my Lake Tahoe/High Desert loam the Martello is a close second, but nothing has been quite as good as the GOMA.

    Say it ain’t so capt! Bring back the GOMA!!

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