Welcome to the open! … A myth by General Motors Exposed?


So basically the Banner Ridge Loop is a myth. There is no such trail … or loop as suggested by Hummer. Not surprising both Hummer and General Motors failed to reply to my inquires about their ad. The fact that the advertisement gives very ambiguous directions to reach the crags … and that the ad(to date) has never made it into any Mountain Biking publications suggests that Hummer may be pulling a fast one on us. In fact I am almost 99% sure that the photograph in the advertisement was taken in the Alabama Hills outside of Lone Pine California almost 100 mi south of the crags. Still, I would like to thank Hummer for encouraging me to get out “to the open…” and showing me a piece of California I never knew existed.

A pic I took of the Alabama Hills a few years ago…

I would still try and make the most of my weekend by exploring the numerous petroglyph sites outside of Bishop, Ca before ascending into the White Mountains Range for an attempt to summit the 14,000ft. White Mt. on a mtn bike.

The area surrounding Bishop has the greatest concentration of petroglyphs in California.

White Mountain is the highest peak in this pic

I would be looking down on these fields from 14,000ft. the next day.

Rock Art


  • Anonymous says:

    Wow francois!!! Thank you for sharing those very nice and artistic picture. Really nice.

  • Anonymous says:

    Ahhhhh…. The Eastern Sierras. A stone’s throw away from Los Angeles, yet it’s been a too many years since I’ve been out there. Forever they will be my favorite. Thanks for the reminder.

  • Anonymous says:

    It’s really too bad that GM and Hummer had to go and make up a story. This is really a missed marketing opportunity for Hummer to project a good feeling amount the mountain bike community. If they really had found/built some undiscovered trail that was really out there, they could have made it some fun internet hunt that went from the National Geographic Ad hints to searching on Google to finding a buried Google Map with coordinates to the location of the trail head. Then you’d get serious mountain bikers seeking it out, telling their friends, and indirectly… promoting Hummer! GM! What were you thinking!?

  • Anonymous says:

    as a local to the east side, none of these photos are near benton… the craggy one is in the alabama hills of lone pine.. you can see lone pine peak in the far background… the other pics are in the june lake loop 14 miles north of mammoth lakes… advertisers suck and never believe what you see in print, photo shop is everywhere…

  • Anonymous says:

    Just curious, what kind of car did you drive out there? Looks like my little Chevy Prism could have handled those roads. Who needs a Hummer!

  • Anonymous says:

    Wow — Fantastic and beautiful journey. Thank you for taking me along.

    But you can’t REALLY be all that non-plussed, can you? That GM made it all up?

    The company that built the EV-1, had the jump on Toyota — then decided to sell the patent for the battery to Exxon-Mobile, crush ALL the EV-1’s and bury them in the desert and build Hummers and Escalades?

    I HOPE you’re not really that naive — I really, really do……

    Happy Trails,


  • Anonymous says:

    Fantastic pictures, regardless of GM pulling a fast one on us!
    Thanks for sharing the trip. 🙂

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