Sporting an updated look for 2017, White Lightning is using simple intended conditions terminology to ease confusion with its line of lubes.
Video: White Lightning Award-Winning Lubricants, Louis Garneau Bike Giveaway, and a Sandbox Demo
White Lightning director of marketing Derek Goltz shows us the lubrication champion’s new look for 2017.
White Lightning has undergone a facelift for 2017, with a clean new look and simpler labeling on its line of award-winning lubricants. Forget the confusing lubricant terminology, and instead choose your lube based on three straight forward intended conditions options.
To celebrate this change, White Lightning teamed up with Louis Garneau to create a custom women’s road bike sweepstakes. Enter on their website between now and the end of the Sea Otter Classic in April for your chance to win this sweet bike, along with a Thule Travel-Pro bike case, a one year supply of White Lightning product, and more. Enter here.
At Interbike 2016, White Lightning had an intriguing demo that compared pre-treated bike chains to illustrate in real-time the difference a good lube can make. After submersion in the sand, the White Lightning treated chain shows only a little bit of build up, while a competitor’s product leaves the other chain filled with sand. It’s just further proof of how you can save money and increase the life of components by keeping your chain lubricated with a quality product.
Gallery: White Lightning Matte Finisher, Cleaners, Lubricants, and More