The western US is ablaze this season. WTB and the TDS Enduro are giving back by launching a limited edition of the popular Deva saddle to support recovery efforts in Sonoma County, Calfornia.
“California has been our home since day one and it’s currently under greater strain than we’ve ever seen before,” stated Ron Sanchez, founder and organizer of the TDS Enduro.
“Recent wildfires have resulted in lives, homes, and livelihoods disappearing overnight. Bikes have become an integral part of our life and while we take pride in our annual event connecting and strengthening the local riding community, we are honored and grateful for the opportunity to now use mountain biking as a tool to help support and rebuild the region that’s made it all possible,” he added.
WTB has pledged to donate one-hundred percent of the proceeds from the sale of these limited-edition saddles to the Sonoma County Resilience Fund.
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Originally formed during the 2017 California wildfires that destroyed 5,300 homes in Sonoma County, the Sonoma County Resilience Fund has since provided ongoing support to local residents throughout the large fires of 2019 and now the current of Covid-19 and the Lightning Complex Fires that have ripped through the community. Rather than being a event-specific fund, the Sonoma County Resilience Fund has been committed to being a disaster recovery fund focused on the long-term resilience of the greater Sonoma community.