Following an anonymous series of films telling the stories of four incredible Young Talents — the 87-year-old IronNun, downhill skateboarder Ryan Farmer, Mixed Martial Arts fighter Polly Beauchamp and reformed mob enforcer, James Giuliani — YT Industries revealed their role as teller of these empowering stories.
The four non-mountain-bike related talents were joined by YT riders Aaron Gwin, Andreu Lacondeguy, and Vali Höll on the www.findyouryoungtalent.com microsite. The empowering campaign has served as a prelude to the unveiling of an evolved logo, tagline, and the release of a YT documentary chronicling the full history of YT from 2008 to now. Just about when YT Industries is heading towards their 10-year anniversary. Press play to see for yourself.
The evolved branding and tagline unite the old and the new, YT’s youthful energy, badass confidence, and agelessness to reflect the true core of their brand. What is young talent? Young talent is what YT stands for. It’s inside us all. It’s up to each of us to find our young and undiscovered talent, to overcome conventions, and pursue our dreams.
This is exactly what CEO Markus Flossmann did when he founded YT 10 years ago. YT has stayed true to that founding ideal and has always done things their own way. From selling direct and ditching the middle man to redefining the sport itself with bike breeds like the CAPRA, smashing the trail bike scene with the rule-breaking JEFFSY, and writing history with Aaron Gwin dominating the World Cup on their downhill weapon TUES.
“Over the last decade I’ve realized that Young Talent has nothing to do with age,” explains Flossmann. “It’s never too late to explore your young talent. It’s never too late to try something new and find your passion.”
2018 Bike Range Revealed
The new YT fleet is available now on www.yt-industries.com. Brand new specifications, high quality designs, and the return of the DIRT LOVE make for an exciting start to the new season.
JEFFSY 27 and 29, TUES, and DIRT LOVE are once again available in the exclusive flagship paintjob “Liquid Metal” and will turn some heads out on trails and parks. In line with their philosophy of providing the right tool for every type of rider, there are plenty of builds available, from more affordable entry-level machines to exclusive premium race rigs.
True to their core YT is again pushing boundaries with component selection. Always looking for more from their components YT has defined Eleven+ as THE DRIVE OF 2018 for their JEFFSY fleet. They exclusively use the new 1×11 e*thirteen TRS+ cassette with a 511% gear range, outperforming traditional 12-speed transmissions by 11%, says YT. Of course that means no SRAM Eagle here.
JEFFSY 27 and 29
Whether you prefer 27.5 or 29er wheels, the JEFFSY represents YT’s definition of trail riding. With gravity DNA, JEFFSY is an aggressive all-mountain bike. The flagship JEFFSY CF Pro Race is a bike ready to race. Every aspect is tuned for uncompromising performance. It’s a premium ride with top end components: Kashima-coated FOX Factory suspension and FOX Transfer dropper post, SRAM Guide Ultimate brakes, Renthal cockpit, and the e*thirteen TRS+ race-proven wheels and cranks to name but a few.
The JEFFSY CF Pro is equipped with equally careful selected premium components, such as the FOX Float Performance Elite suspension, offering excellent responsiveness and racing-level adjustability.
The JEFFSY CF and AL Comp models boast a RockShox suspension with easy adjustment settings. The JEFFSY AL marks the starting point for serious trail riding. Naturally, it’s tailored to the needs of the ambitious entry-level rider. However, sophisticated geometry and a well thought-out, high-value parts spec are raising the performance bar in this segment making this version an enticing option for experienced riders, too.
The TUES is capable of anything. Set it against the clock and, as Aaron Gwin has been proving since 2016, it can dominate World Cup racing. Point it down the craziest slopes of the Rampage or FEST series, on the other hand, and it’s the tool for un-rideable lines, colossal jumps, and loose whips.
The TUES CF Pro Race version is for all those, who would like to have a bit of World Cup taste in their garage. For the 2018 model YT is using the same build Aaron Gwin is racing in the World Cup. The premium suspension package consists of the Kashima coated FOX 40 FLOAT Factory fork and the FOX FLOAT X2 Factory shock. With the EVOL air spring technology featured in the fork in 2018 this package truly delivers World Cup pedigree.
YT furthermore specs the TRP G-Spec Quadiem brake, one of the most powerful and reliable brakes on the market. A Renthal cockpit, the e*thirteen cassette with just 180 grams and a 233% range as well as the e*thirteen LG1r Race – an incredibly light yet extremely robust downhill race crank – complete the package.
The TUES CF boats FOX 40 and FOX Float X2 suspension, with the fork also featuring the EVOL air spring technology. The new SRAM Code RS brakes have been given a complete overhaul for 2018. They combine impressive braking power with excellent modulation, and offer both bite point and reach adjustment for the levers.
Meanwhile, the TUES AL ticks the budget-friendly box. Performance comes as standard with excellent geometry and outstanding component selection. A hell of a machine, the TUES AL offers a flying start in the downhill game.
The roots of YT can be found in dirt jumping, which is why a lot of development work has flown into the DIRT LOVE and that’s how technology usually only found in aluminum frames has crossed over to the DIRT LOVE’s steel hydroforming.
While some other brands have moved to building dirt frame out of aluminum, YT keep to the steel roots for dirt frame, as the material offers more flex, while at the same time the hydroformed, double-butted CrMo frame is stronger, stiffer, and lighter. The Pike DJ used for the build is the designated fork for all this progression. The hardnut brother of the award-winning Pike features a sturdy 35mm chassis, yet is both light and stiff.
A custom-tuned charger damper shines on any type of jump, and the similarly jump-honed Solo Air spring offers significant end-stroke ramp-up for buttery smooth landings. SRAM Level TL brakes are feather-light heavyweights that inherit well-proven tech of SRAM’s Guide trail brakes, while super strong DT Swiss 533D wheels are built to expect the odd over-rotated trick and dirty landing.
To learn more about all these bikes and build options head to www.yt-industries.com.