In a bold move, YT USA announced today that they are transitioning from their US distributor in Reno, Nevada, to open a new US office in San Clemente, CA. This ends their operations relationship with Cam and Howie Zink who got the ball rolling in the US for direct to consumer brand, YT Industries.
Things seemed to be going well with the Zink brothers setting up shop in Reno, selling and servicing bike from the Reno office. We paid them a visit and were impressed with the facility they built up so quickly. Folks had great things to say about them too, especially when they got to visit the facility to get hands-on service or bike pickup.
But there were inventory issues as it seemed like they were often short on some bikes with long-term ordering and forecasting issues. When the YT Jeffsy first came out, they clearly didn’t have enough to satisfy demand and there was a long wait to get the inventory reinforcements in.
This new business model is clearly a sign of expansion where YT will have their own US office with their own people. They should have the full arsenal of tools and authority to move and service product in the San Clemente, CA operation.
Official release: YT USA – Change of Business Structure
We are pleased to announce a structural change in the distribution strategy of YT in the USA. Instead of going through a service and distribution partner, our subsidiary YT Industries USA Inc. will be running the US business as of the 1st Dec, 2017. This means we can now fully implement our European direct sales strategy in the USA, offering several advantages for US customers, such as more attractive pricing, improved service and increased availability of bikes. The new Head Office of YT Industries USA Inc. is based in San Clemente, California.
We would like to take the opportunity to thank Cam Zink for his support in running a service and distribution center in Reno for us over the last 3 years. Cam will remain with YT Industries as an athlete and continue to contribute to the business as part of the YT Family. We are looking forward to delivering even more #GoodTimes to the USA.
About YT Industries
In 2008, CEO Markus Flossmann founded YT with the aim of building competition-ready, affordable dirt jump and slopestyle mountain bikes for talented young riders. After nine years, the product range includes high-end downhill, enduro, and trail bikes, which are regularly awarded with prestigious prizes. The secret of success: high quality products, fair prices, the direct selling method which eliminates the profit margins of middlemen, an unmatched reputation and last but not least, a team of world-class riders like Cam Zink, Andreu Lacondeguy, Aaron Gwin and Brett Tippie who are all part of the YT family.