Known for attractive price points while retaining high quality, Zoic was showing loads of color options and several upgrades to its best-selling Ether short at the Sea Otter Classic.
The prime upgrade is a new ripstop fabric that adds visual appeal and durability in a stretchy, comfortable fit. A ventilated back elastic band and inch-wide Velcro fasteners provide waist cinching. The Velcro tabs feature new no-snag technology for when the shorts hit the dryer.
The shorts have six pockets, including phone pouches on both sides for lefties and righties. A key pocket, zippered rear wallet pocket, and deep open front pockets round out the mix.
Retailing at $65 for 11 solids, $75 for 3 ripstop, $80 for 8 prints (4 camo, 4 plaid), including a “vino” that is Zoic’s most popular and “atomic green” that’s it’s most, um, radical. Zoic is also offering an Ether 9 version with shorter inseam for XC and gravel jaunts.
Four liner options are available. The Essential is for shorter less demanding rides and goes for $35. The Premium has a burlier chamois with plusher fabric and softer density foam for better cushioning. Price is $45. Two levels above the Premium are the Ultra $55 (more firm) and the Carbon $65 (most firm). Shorts + liner combos offer savings of $20 with Essential or $10 with Premium. The liners do not have leg grippers. Zoic designed them to snug onto the thigh with a comfortable elastic taping.